more info > Naoshige Uchida, Ph.D. (Harvard) more info > Xinying Cai, Ph.D. (NYU Shanghai) more info > George Loewenstein, Ph.D. (Carnegie Mellon) EVENTS >NEWS >Recent news June 6, 2019 Call for Posters from the Brain Imaging Center at the Icahn School of Medicine by isdm 1766 June 6, 2019 The HUMAN Project at the 39th MCC Annual 3rd Avenue Community Benefit Festival by isdm 1383 June 6, 2019 Dr. Kenway Louie is a guest on WPR’s Joy Cardin Show by isdm 1728 More newsDISCOVER ISDM EVENTSFeatured Research January 9, 2020 Testing the DDM: A Behavioral Experiment to Measure Evidence Accumulation During Decision Making by isdm 1456 0 January 9, 2020 Choice-theoretic foundations of the divisive normalization model by isdm 1460 0 January 9, 2020 An Analysis of Decision under Risk in Rats by isdm 1506 0 June 26, 2019 Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications by isdm 1495 0 June 26, 2019 Retailer Pricing and Consumer Choice under Price Uncertainty by isdm 1754 0 June 26, 2019 We’re In This Together: How Sellers, Social Values, and Relationship Norms Influence Consumer Payments in Pay-What-You-Want Contexts,” under revision for second review at Journal of Marketing. by isdm 1503 1 June 26, 2019 Saving the Masses: The Role of Perceived Efficacy in Charitable Giving by isdm 1426 0 June 26, 2019 Acute Stress and Reinforcement Learning by isdm 1815 0