more info > Jessica Wachter, PhD (UPenn) more info > Alan Stocker, PhD (UPenn) more info > Nathalie Rochefort , PhD (Edinburgh) EVENTS >NEWS >Recent news June 6, 2019 Call for Posters from the Brain Imaging Center at the Icahn School of Medicine by isdm 2311 June 6, 2019 The HUMAN Project at the 39th MCC Annual 3rd Avenue Community Benefit Festival by isdm 1897 June 6, 2019 Dr. Kenway Louie is a guest on WPR’s Joy Cardin Show by isdm 2220 More newsDISCOVER ISDM EVENTSFeatured Research January 9, 2020 Testing the DDM: A Behavioral Experiment to Measure Evidence Accumulation During Decision Making by isdm 2380 1 January 9, 2020 Choice-theoretic foundations of the divisive normalization model by isdm 2023 0 January 9, 2020 An Analysis of Decision under Risk in Rats by isdm 2432 0 June 26, 2019 Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications by isdm 2393 0 June 26, 2019 Retailer Pricing and Consumer Choice under Price Uncertainty by isdm 2671 0 June 26, 2019 We’re In This Together: How Sellers, Social Values, and Relationship Norms Influence Consumer Payments in Pay-What-You-Want Contexts,” under revision for second review at Journal of Marketing. by isdm 2024 1 June 26, 2019 Saving the Masses: The Role of Perceived Efficacy in Charitable Giving by isdm 1961 0 June 26, 2019 Acute Stress and Reinforcement Learning by isdm 2325 0