NEUROSCIENCE The bounded log-odds model of frequency and probability distortion ABSTRACT People systematically distort probability and frequency information in decision-making and in many other perceptual, motor and cognitive tasks. We show that...
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Road trips, music, festivals & fun await you in the City
More infoRetailer Pricing and Consumer Choice under Price Uncertainty
NEUROSCIENCE Retailer Pricing and Consumer Choice under Price Uncertainty ABSTRACT Based on the implicit assumption that consumers’ average price perceptions guide their retailer choice, previous research examined how different retailer pricing...
More infoEfficient coding in decision circuits
NEUROSCIENCE Efficient coding in decision circuits ABSTRACT A fundamental feature of neurobiological systems is adaptive coding, where neural activity reflects the recent history of information processing. Such adaptation is thought to be...
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NEUROSCIENCE Interoception and Decision-Making ABSTRACT Studies on the roles of emotion in decision-making have highlighted a powerful role for emotions in influencing choices. The source of the individual differences in emotional responses, and...
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It’s great to welcome my cabinet & staff to the mansion tonight and thank them for all their hard work this year.”
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More infoSaving the masses: The impact of perceived efficacy on charitable giving to single vs. multiple beneficiaries
NEUROSCIENCE Saving the masses: The impact of perceived efficacy on charitable giving to single vs. multiple beneficiaries AUTHORS: Professor Vicki Morwitz and Professor Eesha Sharma ABSTRACT People are more generous toward...
More infoWe’re In This Together: How Sellers, Social Values, and Relationship Norms Influence Consumer Payments in Pay-What-You-Want Contexts,” under revision for second review at Journal of Marketing.
NEUROSCIENCE We’re In This Together: How Sellers, Social Values, and Relationship Norms Influence Consumer Payments in Pay-What-You-Want Contexts,” under revision for second review at Journal of Marketing. ABSTRACT We add to the prior research on...
More infoCortical computations underlying decision-making
NEUROSCIENCE Cortical computations underlying decision-making ABSTRACT Relative value coding is governed by divisive normalization, a computational algorithm widely described in sensory cortices, suggesting a common cortical mechanism for...
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More infoSaving the Masses: The Role of Perceived Efficacy in Charitable Giving
NEUROSCIENCE Saving the Masses: The Role of Perceived Efficacy in Charitable Giving ABSTRACT People tend to be more sympathetic and generous to single than to multiple beneficiaries. We identify one factor—perceived efficacy—that when increased...
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