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More infoUsing Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications
NEUROSCIENCE Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications ABSTRACT This paper introduces the method of single-neuron recording in humans to marketing and consumer...
More infoSaving the Masses: The Role of Perceived Efficacy in Charitable Giving
NEUROSCIENCE Saving the Masses: The Role of Perceived Efficacy in Charitable Giving ABSTRACT People tend to be more sympathetic and generous to single than to multiple beneficiaries. We identify one factor—perceived efficacy—that when increased...
More infoPropranolol and Loss Aversion
NEUROSCIENCE Propranolol and Loss Aversion ABSTRACT Previous work has suggested that arousal responses to gain and loss outcomes are related to loss aversion in participants’ choices. Though these previous data are correlational, they suggest a...
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More infoThe effects of stress on aversive and appetitive conditioning and reversal
NEUROSCIENCE The effects of stress on aversive and appetitive conditioning and reversal ABSTRACT In this line of studies, we are examining how acute stress influences the way in which participants learn to assign aversive or appetitive value to...
More infoThinking Like A Trader
NEUROSCIENCE Thinking Like A Trader ABSTRACT We know surprisingly little about the role of emotions in decision-making, and nearly nothing about how we can change those emotions, and thereby our choices. In a series of studies, we asked...
More infoMeasuring people’s internal models of motor error distribution
NEUROSCIENCE Measuring people’s internal models of motor error distribution ABSTRACT A good decision maker in perception and action (e.g. a good surgeon) needs to allow for the irreducible errors in her own movement. In simple reaching tasks, the...
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More infoNeuroeconomic Models for Choice Behaviour
NEUROSCIENCE Neuroeconomic Models for Choice Behaviour ABSTRACT My research explores models of economic choice behaviour that gain insight from the neural processes underlying decision. I attempt to draw connections between modelling at the level...
More infoThe HUMAN Project at the 39th MCC Annual 3rd Avenue Community Benefit Festival
The HUMAN Project at the 39th MCC Annual 3rd Avenue Community Benefit Festival The HUMAN Project team held a booth on Sunday, September 11th from 10AM to 6PM at the 39th MCC Annual Third Avenue Community Benefit Festival. The festival ran...
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