Economics – Institute for the Study of Decision Making (ISDM)

June 26, 2019 by isdm 3088

NEUROSCIENCE Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications...

June 22, 2019 by isdm 1580

NEUROSCIENCE Thinking Like A Trader ABSTRACT We know surprisingly little about the role of emotions in decision-making, and nearly nothing about...

June 6, 2019 by isdm 2027

NEUROSCIENCE Saving the masses: The impact of perceived efficacy on charitable giving to single vs. multiple beneficiaries AUTHORS: ...

June 26, 2019 by isdm 3605

NEUROSCIENCE Retailer Pricing and Consumer Choice under Price Uncertainty ABSTRACT Based on the implicit assumption that consumers’ average price...

January 9, 2020 by isdm 2813

NEUROSCIENCE Choice-theoretic foundations of the divisive normalization model AUTHORS: Kai Steverson, Adam Brandenburger, and Paul Glimcher...