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Saving the masses: The impact of perceived efficacy on charitable giving to single vs. multiple beneficiaries
June 6, 2019 by isdm 2068

NEUROSCIENCE Saving the masses: The impact of perceived efficacy on charitable giving to single vs. multiple beneficiaries AUTHORS: ...

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Thinking Like A Trader
June 22, 2019 by isdm 1609

NEUROSCIENCE Thinking Like A Trader ABSTRACT We know surprisingly little about the role of emotions in decision-making, and nearly nothing about...

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Choice-theoretic foundations of the divisive normalization model
January 9, 2020 by isdm 2949

NEUROSCIENCE Choice-theoretic foundations of the divisive normalization model AUTHORS:  Kai Steverson, Adam Brandenburger, and Paul Glimcher...

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Retailer Pricing and Consumer Choice under Price Uncertainty
June 26, 2019 by isdm 3653

NEUROSCIENCE Retailer Pricing and Consumer Choice under Price Uncertainty ABSTRACT Based on the implicit assumption that consumers’ average price...

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Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications
June 26, 2019 by isdm 3210

NEUROSCIENCE Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications...

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