NEUROSCIENCE Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications...
Read moreNEUROSCIENCE Choice-theoretic foundations of the divisive normalization model AUTHORS: Kai Steverson, Adam Brandenburger, and Paul Glimcher...
Read moreNEUROSCIENCE Saving the masses: The impact of perceived efficacy on charitable giving to single vs. multiple beneficiaries AUTHORS: ...
Read moreNEUROSCIENCE Thinking Like A Trader ABSTRACT We know surprisingly little about the role of emotions in decision-making, and nearly nothing about...
Read moreNEUROSCIENCE Retailer Pricing and Consumer Choice under Price Uncertainty ABSTRACT Based on the implicit assumption that consumers’ average price...
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