NEUROSCIENCE Retailer Pricing and Consumer Choice under Price Uncertainty ABSTRACT Based on the implicit assumption that consumers’ average price perceptions guide their retailer choice, previous research examined how different retailer pricing...
More infoInformation sampling behavior with explicit sampling costs
NEUROSCIENCE Information sampling behavior with explicit sampling costs AUTHORS: Laurence Maloney,Todd M. Gureckis, and Mordechai Juni. ABSTRACT The decision to gather information should take into account both the value of information...
More infoNew Research from NYU, Princeton and UCL Researchers Published in PLoS Computational Biology
New Research from NYU, Princeton and UCL Researchers Published in PLoS Computational Biology February 16, 2017 The decisions we make are only as good as the information we base those decisions off of, but a lot of that information comes to us via...
More infoRisk preferences in New Yorkers’ everyday decisions. Correlation of risk preferences across different decision-making domains.
NEUROSCIENCE Risk preferences in New Yorkers’ everyday decisions. Correlation of risk preferences across different decision-making domains. ABSTRACT Most of the important decisions that we make in life are made under conditions of uncertainty...
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More infoResearchers Uncover the Neurobiological Basis For Risk Aversion as We Age
Researchers Uncover the Neurobiological Basis For Risk Aversion as We Age December 13, 2016 New research out of NYU’s Institute for the Interdisciplinary Study of Decision Making (NYU IISDM) shows how age itself is not the determining factor in...
More infoPupil dilation contributes to insight in decision-making
NEUROSCIENCE Pupil dilation contributes to insight in decision-making ABSTRACT Insight in decision-making refers to the accurate appraisal of one’s skills and capabilities. In this study we found that participants who had better insight...
More infoCriterion learning for perceptual decisions under uncertainty
NEUROSCIENCE Criterion learning for perceptual decisions under uncertainty ABSTRACT Signal detection theory posits that observers set a fixed criterion in making a forced-choice decision based on noisy sensory information. How is that criterion...
More infoAcute Stress and Reinforcement Learning
NEUROSCIENCE Acute Stress and Reinforcement Learning ABSTRACT The physiological response evoked by short-lived stressful events, referred to as acute stress, impacts human decision-making. Past studies assume that stress causes people to fall...
More infoProjection Bias
NEUROSCIENCE Projection Bias ABSTRACT Projection bias is exemplified by the “shopping while hungry” phenomenon, in which people overbuy at the supermarket when they’re hungry, incorrectly anticipating the kinds and amount of food they’ll want...
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