NEUROSCIENCE Evidence demonstrating working memory limitations in human decision-making ABSTRACT If you were asked to evaluate the lottery [0.8765 probability of $99.98 or 0.1235 probability of $53.46], you will likely “edit” the numbers by...
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Rat Prefrontal Cortex Inactivations during Decision Making Are Explained by Bistable Attractor Dynamics
NEUROSCIENCE Rat Prefrontal Cortex Inactivations during Decision Making Are Explained by Bistable Attractor Dynamics AUTHORS: Alex T. Piet, Jeffrey C. Erlich, Charles D. Kopec, and Carlos D. Brody ABSTRACT Two-node attractor...
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Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications
NEUROSCIENCE Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications ABSTRACT This paper introduces the method of single-neuron recording in humans to marketing and consumer...
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More infoRestoring Justice: Punishing on behalf of another, but not for oneself
NEUROSCIENCE Restoring Justice: Punishing on behalf of another, but not for oneself ABSTRACT Classic social psychology and experimental economic studies argue that punishment is the ubiquitous response to violations of fairness norms. We...
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More infoNeuroeconomic Models for Choice Behaviour
NEUROSCIENCE Neuroeconomic Models for Choice Behaviour ABSTRACT My research explores models of economic choice behaviour that gain insight from the neural processes underlying decision. I attempt to draw connections between modelling at the level...
More infoEnvisioning the Improbable: Judgment and Strategy in Heavy-Tailed Contexts
NEUROSCIENCE Envisioning the Improbable: Judgment and Strategy in Heavy-Tailed Contexts ABSTRACT This multi-method research seeks to increase understanding of the judgment, behavior, and performance of individuals and organizations in...
More infoInformation sampling behavior with explicit sampling costs
NEUROSCIENCE Information sampling behavior with explicit sampling costs AUTHORS: Laurence Maloney,Todd M. Gureckis, and Mordechai Juni. ABSTRACT The decision to gather information should take into account both the value of information...
More infoRole of non-monetary incentives in decision making
NEUROSCIENCE Role of non-monetary incentives in decision making ABSTRACT People show age-related changes in decision-making. Therefore, we want to investigate the correlation between the brain structures and the generalized axiom of revealed...
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