NEUROSCIENCE Role of non-monetary incentives in decision making ABSTRACT People show age-related changes in decision-making. Therefore, we want to investigate the correlation between the brain structures and the generalized axiom of revealed...
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More infoUsing Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications
NEUROSCIENCE Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications ABSTRACT This paper introduces the method of single-neuron recording in humans to marketing and consumer...
More infoEconomic decision-making in Drosophila larvae
NEUROSCIENCE Economic decision-making in Drosophila larvae ABSTRACT The goal of this project is two-fold. First, we use tools from microeconomics to characterize the choices of wild type Drosophila larvae as they tradeoff goods (dark and food) in...
More infoNeural bases of self-control and adaptive behavior
NEUROSCIENCE Neural bases of self-control and adaptive behavior ABSTRACT Influential research suggests that exercising self-control depletes a limited cognitive resource, of unclear identity. But a slack in performance needs not invoke resource...
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More infoRational Imprecision: Information Processing, Neural, and Choice-Rule Perspectives
NEUROSCIENCE Rational Imprecision: Information Processing, Neural, and Choice-Rule Perspectives AUTHORS: Kai Steverson, Adam Brandenburger, and Paul Glimcher ABSTRACT People make mistakes. A rationally imprecise decision...
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More infoEstimating the perceptual decisions of others
NEUROSCIENCE Estimating the perceptual decisions of others ABSTRACT An important corollary of a Bayesian model of insight is that this model can be applied to estimate confidence in others’ decisions, assigning a degree of responsibility to other...
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It’s great to welcome my cabinet & staff to the mansion tonight and thank them for all their hard work this year.”



