NEUROSCIENCE Retailer Pricing and Consumer Choice under Price Uncertainty ABSTRACT Based on the implicit assumption that consumers’ average price perceptions guide their retailer choice, previous research examined how different retailer pricing...
More infoAn Analysis of Decision under Risk in Rats
NEUROSCIENCE An Analysis of Decision under Risk in Rats AUTHORS Christine Constantinople ABSTRACT In 1979, Daniel Kahneman and Amos Tversky published a ground-breaking paper titled ‘‘Prospect Theory: An Analysis of Decision under Risk,’’ which...
More infoWinter is coming: detecting and exploiting period changes in probability
NEUROSCIENCE Winter is coming: detecting and exploiting period changes in probability ABSTRACT Summer and winter, day and night: periodic change is abundant in the natural environment. We examine whether people can detect and exploit period...
More infoThe price of success
NEUROSCIENCE The price of success ABSTRACT How much should you pay for a better chance at success? For this project, we approached individuals in a city park and had them play a novel lottery using a small set of black and white marbles in an...
More infoNYU ISDM TEST
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More infoNeural bases of self-control and adaptive behavior
NEUROSCIENCE Neural bases of self-control and adaptive behavior ABSTRACT Influential research suggests that exercising self-control depletes a limited cognitive resource, of unclear identity. But a slack in performance needs not invoke resource...
More infoStudying
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More infoSuboptimal decision criteria are predicted by subjectively weighted probabilities and rewards
NEUROSCIENCE Suboptimal decision criteria are predicted by subjectively weighted probabilities and rewards ABSTRACT Subjects performed a visual detection task with varied probability of target occurrence and rewards. To maximize monetary gain...
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More infoInteroception and Decision-Making
NEUROSCIENCE Interoception and Decision-Making ABSTRACT Studies on the roles of emotion in decision-making have highlighted a powerful role for emotions in influencing choices. The source of the individual differences in emotional responses, and...
More infoGoods & Actions, Model-based and Model-free
NEUROSCIENCE Goods & Actions, Model-based and Model-free ABSTRACT Two parallel lines of research have begun to identify the neural correlations and mechanisms underlying decision-making and learning. One line has focused on the distinction...
More infoThinking About Thinking and Its Cognitive Limits
NEUROSCIENCE Thinking About Thinking and Its Cognitive Limits AUTHORS: Adam Brandenburger and Xiaomin Li ABSTRACT Evidence shows that when engaged in game-playing tasks, individuals think about what other individuals are thinking. Presumably...
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