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Saving the masses: The impact of perceived efficacy on charitable giving to single vs. multiple beneficiaries
NEUROSCIENCE Saving the masses: The impact of perceived efficacy on charitable giving to single vs. multiple beneficiaries AUTHORS: Professor Vicki Morwitz and Professor Eesha Sharma ABSTRACT People are more generous toward...
More infoThe effects of stress on aversive and appetitive conditioning and reversal
NEUROSCIENCE The effects of stress on aversive and appetitive conditioning and reversal ABSTRACT In this line of studies, we are examining how acute stress influences the way in which participants learn to assign aversive or appetitive value to...
More infoThe role of the Hippocampus in reinforcement learning
NEUROSCIENCE The role of the Hippocampus in reinforcement learning ABSTRACT The idea that there are parallel learning and decision-making systems in the brain is ubiquitous in neuroscience, where a division is often made between systems that...
More infoRetailer Pricing and Consumer Choice under Price Uncertainty
NEUROSCIENCE Retailer Pricing and Consumer Choice under Price Uncertainty ABSTRACT Based on the implicit assumption that consumers’ average price perceptions guide their retailer choice, previous research examined how different retailer pricing...
More infoForaging, serial decision making and the opportunity cost of time
NEUROSCIENCE Foraging, serial decision making and the opportunity cost of time ABSTRACT We have an ongoing series of studies that use a patch-foraging paradigm from ecology in order to investigate how individuals make serial (stop/search)...
More infoThinking About Thinking and Its Cognitive Limits
NEUROSCIENCE Thinking About Thinking and Its Cognitive Limits AUTHORS: Adam Brandenburger and Xiaomin Li ABSTRACT Evidence shows that when engaged in game-playing tasks, individuals think about what other individuals are thinking. Presumably...
More infoNew Research from NYU, Princeton and UCL Researchers Published in PLoS Computational Biology
New Research from NYU, Princeton and UCL Researchers Published in PLoS Computational Biology February 16, 2017 The decisions we make are only as good as the information we base those decisions off of, but a lot of that information comes to us via...
More infoAn Analysis of Decision under Risk in Rats
NEUROSCIENCE An Analysis of Decision under Risk in Rats AUTHORS Christine Constantinople ABSTRACT In 1979, Daniel Kahneman and Amos Tversky published a ground-breaking paper titled ‘‘Prospect Theory: An Analysis of Decision under Risk,’’ which...
More infoResearchers Uncover the Neurobiological Basis For Risk Aversion as We Age
Researchers Uncover the Neurobiological Basis For Risk Aversion as We Age December 13, 2016 New research out of NYU’s Institute for the Interdisciplinary Study of Decision Making (NYU IISDM) shows how age itself is not the determining factor in...
More infoEstimating the perceptual decisions of others
NEUROSCIENCE Estimating the perceptual decisions of others ABSTRACT An important corollary of a Bayesian model of insight is that this model can be applied to estimate confidence in others’ decisions, assigning a degree of responsibility to other...
More infoDecision-Making Across the Life Span
NEUROSCIENCE Decision-Making Across the Life Span ABSTRACT Characterizing behavioral changes in decision-making across the life span and understanding why they occur has significant implications for behavioral problems associated with poor...
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