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Retailer Pricing and Consumer Choice under Price Uncertainty
NEUROSCIENCE Retailer Pricing and Consumer Choice under Price Uncertainty ABSTRACT Based on the implicit assumption that consumers’ average price perceptions guide their retailer choice, previous research examined how different retailer pricing...
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Calling All Grad Students! Attention Graduate students and faculty at the start of your careers: Looking for a summer program or to expand your horizons? There will be a 2nd Summer Institute in Social-Science Genomics based in Santa Barbara...
More infoThe role of the Hippocampus in reinforcement learning
NEUROSCIENCE The role of the Hippocampus in reinforcement learning ABSTRACT The idea that there are parallel learning and decision-making systems in the brain is ubiquitous in neuroscience, where a division is often made between systems that...
More infoUsing Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications
NEUROSCIENCE Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications ABSTRACT This paper introduces the method of single-neuron recording in humans to marketing and consumer...
More infoThe price of success
NEUROSCIENCE The price of success ABSTRACT How much should you pay for a better chance at success? For this project, we approached individuals in a city park and had them play a novel lottery using a small set of black and white marbles in an...
More infoCriterion learning for perceptual decisions under uncertainty
NEUROSCIENCE Criterion learning for perceptual decisions under uncertainty ABSTRACT Signal detection theory posits that observers set a fixed criterion in making a forced-choice decision based on noisy sensory information. How is that criterion...
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More infoInteroception and Decision-Making
NEUROSCIENCE Interoception and Decision-Making ABSTRACT Studies on the roles of emotion in decision-making have highlighted a powerful role for emotions in influencing choices. The source of the individual differences in emotional responses, and...
More infoResearchers Uncover the Neurobiological Basis For Risk Aversion as We Age
Researchers Uncover the Neurobiological Basis For Risk Aversion as We Age December 13, 2016 New research out of NYU’s Institute for the Interdisciplinary Study of Decision Making (NYU IISDM) shows how age itself is not the determining factor in...
More infoThree Exciting Papers Published by ISDM Prof. Jay van Bavel
Three Exciting Papers Published by ISDM Prof. Jay van Bavel May 10, 2017 Congratulations to Professor Jay van Bavel, who collaborated in three papers that have recently been published. For the paper, Decoding “us” and “them”: Neural...
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