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More infoNeuroanatomy accounts for age-related changes in risk preferences
NEUROSCIENCE Neuroanatomy accounts for age-related changes in risk preferences AUTHORS: Paul Glimcher, Michael A. Grubb, Agnieszka Tymula, Sharon Gilaie-Dotanand Ifat Levy ABSTRACT Many decisions involve uncertainty, or...
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More infoUsing Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications
NEUROSCIENCE Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications ABSTRACT This paper introduces the method of single-neuron recording in humans to marketing and consumer...
More infoResearchers Uncover the Neurobiological Basis For Risk Aversion as We Age
Researchers Uncover the Neurobiological Basis For Risk Aversion as We Age December 13, 2016 New research out of NYU’s Institute for the Interdisciplinary Study of Decision Making (NYU IISDM) shows how age itself is not the determining factor in...
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More infoRational Imprecision: Information Processing, Neural, and Choice-Rule Perspectives
NEUROSCIENCE Rational Imprecision: Information Processing, Neural, and Choice-Rule Perspectives AUTHORS: Kai Steverson, Adam Brandenburger, and Paul Glimcher ABSTRACT People make mistakes. A rationally imprecise decision...
More infoRetailer Pricing and Consumer Choice under Price Uncertainty
NEUROSCIENCE Retailer Pricing and Consumer Choice under Price Uncertainty ABSTRACT Based on the implicit assumption that consumers’ average price perceptions guide their retailer choice, previous research examined how different retailer pricing...
More infoModeling and Measuring Costs of Learning
NEUROSCIENCE Modeling and Measuring Costs of Learning ABSTRACT Theoretical and experimental research is ongoing on models of imperfect perception and how it is impacted by the incentive to learn. The project provides new characterizations of the...
More infoThe HUMAN Project at the 39th MCC Annual 3rd Avenue Community Benefit Festival
The HUMAN Project at the 39th MCC Annual 3rd Avenue Community Benefit Festival The HUMAN Project team held a booth on Sunday, September 11th from 10AM to 6PM at the 39th MCC Annual Third Avenue Community Benefit Festival. The festival ran...
More infoEstimating the perceptual decisions of others
NEUROSCIENCE Estimating the perceptual decisions of others ABSTRACT An important corollary of a Bayesian model of insight is that this model can be applied to estimate confidence in others’ decisions, assigning a degree of responsibility to other...
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