NEUROSCIENCE Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications ABSTRACT This paper introduces the method of single-neuron recording in humans to marketing and consumer...
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Estimating the perceptual decisions of others
NEUROSCIENCE Estimating the perceptual decisions of others ABSTRACT An important corollary of a Bayesian model of insight is that this model can be applied to estimate confidence in others’ decisions, assigning a degree of responsibility to other...
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NEUROSCIENCE Social Contagion ABSTRACT Decisions are often made around other people, even if the choices themselves don’t involve and are not about others. We know surprisingly little about the role of emotions in this particular kind of...
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Calling All Grad Students! Attention Graduate students and faculty at the start of your careers: Looking for a summer program or to expand your horizons? There will be a 2nd Summer Institute in Social-Science Genomics based in Santa Barbara...
More infoThe price of success
NEUROSCIENCE The price of success ABSTRACT How much should you pay for a better chance at success? For this project, we approached individuals in a city park and had them play a novel lottery using a small set of black and white marbles in an...
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NEUROSCIENCE Urban Attention ABSTRACT The effects of external distractors on reaction time have been extremely well characterized in the lab. In this project, we aim to quantify the impact of distracting urban environments during an everyday...
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More infoNeuroeconomic Models for Choice Behaviour
NEUROSCIENCE Neuroeconomic Models for Choice Behaviour ABSTRACT My research explores models of economic choice behaviour that gain insight from the neural processes underlying decision. I attempt to draw connections between modelling at the level...
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More infoCognitive Control Mode Predicts Behavioral Expression of Model-Based Reinforcement-Learning
NEUROSCIENCE Cognitive Control Mode Predicts Behavioral Expression of Model-Based Reinforcement-Learning ABSTRACT A converging body of work suggests that cognitive control operates via two distinct operating modes – proactive control and reactive...
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