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Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications
NEUROSCIENCE Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications ABSTRACT This paper introduces the method of single-neuron recording in humans to marketing and consumer...
More infoRestoring Justice: Punishing on behalf of another, but not for oneself
NEUROSCIENCE Restoring Justice: Punishing on behalf of another, but not for oneself ABSTRACT Classic social psychology and experimental economic studies argue that punishment is the ubiquitous response to violations of fairness norms. We...
More infoPropranolol and Loss Aversion
NEUROSCIENCE Propranolol and Loss Aversion ABSTRACT Previous work has suggested that arousal responses to gain and loss outcomes are related to loss aversion in participants’ choices. Though these previous data are correlational, they suggest a...
More infoCan deep brain stimulation reduce preference for cocaine?
NEUROSCIENCE A Drosophila model for studying the neuronal bases of decision-making ABSTRACT I work in the NYU Biology department in Justin Blau’s team, developing a model for decision-making in the fruitfly Drosophila. I have designed a novel...
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More infoStress and Gambling
NEUROSCIENCE Social Contagion ABSTRACT Decisions are often made around other people, even if the choices themselves don’t involve and are not about others. We know surprisingly little about the role of emotions in this particular kind of...
More infoThe role of the Hippocampus in reinforcement learning
NEUROSCIENCE The role of the Hippocampus in reinforcement learning ABSTRACT The idea that there are parallel learning and decision-making systems in the brain is ubiquitous in neuroscience, where a division is often made between systems that...
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Understanding the interaction between fear and choice behavior in psychiatric disorders
NEUROSCIENCE Understanding the interaction between fear and choice behavior in psychiatric disorders ABSTRACT Recent evidence suggests that the excessive formation of habits plays an important role in a number of psychiatric disorders, including...
More infoDynamical analysis of value coding
NEUROSCIENCE Dynamical analysis of value coding ABSTRACT Information coding in the brain is often viewed in terms of equilibrium levels of activity, but neural circuits exhibit marked temporal dynamics during the decision process. Significant...
More infoCriterion learning for perceptual decisions under uncertainty
NEUROSCIENCE Criterion learning for perceptual decisions under uncertainty ABSTRACT Signal detection theory posits that observers set a fixed criterion in making a forced-choice decision based on noisy sensory information. How is that criterion...
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