NEUROSCIENCE We’re In This Together: How Sellers, Social Values, and Relationship Norms Influence Consumer Payments in Pay-What-You-Want Contexts,” under revision for second review at Journal of Marketing. ABSTRACT We add to the prior research on...
More infoThe neural coding of value information
NEUROSCIENCE The neural coding of value information ABSTRACT The neural coding of value information is critical to the decision process, guiding the choice between potential options and bridging the gap between sensation and action. We have...
More infoEffects of brain lesions on perceptual confidence
NEUROSCIENCE Effects of brain lesions on perceptual confidence ABSTRACT Insight in decision-making refers to the accurate appraisal of one’s skills and capabilities. The neural basis of insight is poorly understood. In this study we found that...
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Envisioning the Improbable: Judgment and Strategy in Heavy-Tailed Contexts
NEUROSCIENCE Envisioning the Improbable: Judgment and Strategy in Heavy-Tailed Contexts ABSTRACT This multi-method research seeks to increase understanding of the judgment, behavior, and performance of individuals and organizations in...
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More infoEfficient coding in decision circuits
NEUROSCIENCE Efficient coding in decision circuits ABSTRACT A fundamental feature of neurobiological systems is adaptive coding, where neural activity reflects the recent history of information processing. Such adaptation is thought to be...
More infoChoice-theoretic foundations of the divisive normalization model
NEUROSCIENCE Choice-theoretic foundations of the divisive normalization model AUTHORS: Kai Steverson, Adam Brandenburger, and Paul Glimcher ABSTRACT In “Choice-theoretic foundations of the divisive normalization model” (just published in...
More infoDynamical analysis of value coding
NEUROSCIENCE Dynamical analysis of value coding ABSTRACT Information coding in the brain is often viewed in terms of equilibrium levels of activity, but neural circuits exhibit marked temporal dynamics during the decision process. Significant...
More infoUnderstanding the interaction between fear and choice behavior in psychiatric disorders
NEUROSCIENCE Understanding the interaction between fear and choice behavior in psychiatric disorders ABSTRACT Recent evidence suggests that the excessive formation of habits plays an important role in a number of psychiatric disorders, including...
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