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An Analysis of Decision under Risk in Rats
NEUROSCIENCE An Analysis of Decision under Risk in Rats AUTHORS Christine Constantinople ABSTRACT In 1979, Daniel Kahneman and Amos Tversky published a ground-breaking paper titled ‘‘Prospect Theory: An Analysis of Decision under Risk,’’ which...
More infoCostly information sampling
NEUROSCIENCE Costly information sampling ABSTRACT Theories of optimal information sampling assert that the decision to gather information should take into account accrual costs: time, energy, and money. This project explored how effectively...
More infoRisk preferences in New Yorkers’ everyday decisions. Correlation of risk preferences across different decision-making domains.
NEUROSCIENCE Risk preferences in New Yorkers’ everyday decisions. Correlation of risk preferences across different decision-making domains. ABSTRACT Most of the important decisions that we make in life are made under conditions of uncertainty...
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More infoUsing Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications
NEUROSCIENCE Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications ABSTRACT This paper introduces the method of single-neuron recording in humans to marketing and consumer...
More infoThe neural coding of value information
NEUROSCIENCE The neural coding of value information ABSTRACT The neural coding of value information is critical to the decision process, guiding the choice between potential options and bridging the gap between sensation and action. We have...
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More infoNeural dynamics of decision confidence
NEUROSCIENCE Neural dynamics of decision confidence ABSTRACT Previous studies in non-human primates have revealed neural activity in the parietal and prefrontal cortex that correlates with the animal’s confidence after a decision has been made...
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