NEUROSCIENCE Criterion learning for perceptual decisions under uncertainty ABSTRACT Signal detection theory posits that observers set a fixed criterion in making a forced-choice decision based on noisy sensory information. How is that criterion...
More infoRat Prefrontal Cortex Inactivations during Decision Making Are Explained by Bistable Attractor Dynamics
NEUROSCIENCE Rat Prefrontal Cortex Inactivations during Decision Making Are Explained by Bistable Attractor Dynamics AUTHORS: Alex T. Piet, Jeffrey C. Erlich, Charles D. Kopec, and Carlos D. Brody ABSTRACT Two-node attractor...
More infoPupil dilation contributes to insight in decision-making
NEUROSCIENCE Pupil dilation contributes to insight in decision-making ABSTRACT Insight in decision-making refers to the accurate appraisal of one’s skills and capabilities. In this study we found that participants who had better insight...
More infoWe’re In This Together: How Sellers, Social Values, and Relationship Norms Influence Consumer Payments in Pay-What-You-Want Contexts,” under revision for second review at Journal of Marketing.
NEUROSCIENCE We’re In This Together: How Sellers, Social Values, and Relationship Norms Influence Consumer Payments in Pay-What-You-Want Contexts,” under revision for second review at Journal of Marketing. ABSTRACT We add to the prior research on...
More infoTesting the DDM: A Behavioral Experiment to Measure Evidence Accumulation During Decision Making
ECONOMICS Testing the DDM: A Behavioral Experiment to Measure Evidence Accumulation During Decision MakingAUTHORS: Stefan F. Bucher and Paul W. Glimcher OBJECTIVE Drift-diffusion models (DDM) have had empirical success in fitting choice and...
More infoSaving the Masses: The Role of Perceived Efficacy in Charitable Giving
NEUROSCIENCE Saving the Masses: The Role of Perceived Efficacy in Charitable Giving ABSTRACT People tend to be more sympathetic and generous to single than to multiple beneficiaries. We identify one factor—perceived efficacy—that when increased...
More infoThe neural coding of value information
NEUROSCIENCE The neural coding of value information ABSTRACT The neural coding of value information is critical to the decision process, guiding the choice between potential options and bridging the gap between sensation and action. We have...
More infoDecision Making under Stress: acute stress influences how we learn to trust others
NEUROSCIENCE Decision Making under Stress: acute stress influences how we learn to trust others ABSTRACT Stress—a ubiquitous part of everyday life—can affect our daily decisions. We explore how acute stress changes choice behavior in a trust...
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More infoWinter is coming: detecting and exploiting period changes in probability
NEUROSCIENCE Winter is coming: detecting and exploiting period changes in probability ABSTRACT Summer and winter, day and night: periodic change is abundant in the natural environment. We examine whether people can detect and exploit period...
More infoRetailer Pricing and Consumer Choice under Price Uncertainty
NEUROSCIENCE Retailer Pricing and Consumer Choice under Price Uncertainty ABSTRACT Based on the implicit assumption that consumers’ average price perceptions guide their retailer choice, previous research examined how different retailer pricing...
More infoThe Measurement of Subjective Value and Its Relation to Contingent Valuation and Environmental Public Goods
NEUROSCIENCE The Measurement of Subjective Value and Its Relation to Contingent Valuation and Environmental Public Goods AUTHORS: ABSTRACT Environmental public goods—including national parks, clean air/water, and ecosystem services—provide...
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