NEUROSCIENCE Retailer Pricing and Consumer Choice under Price Uncertainty ABSTRACT Based on the implicit assumption that consumers’ average price perceptions guide their retailer choice, previous research examined how different retailer pricing...
More infoGenes, Smoking, and Health
NEUROSCIENCE Genes, Smoking, and Health ABSTRACT Research on the impact of genes on smoking and through smoking on health. We are using the genomic Health and Retirement Survey both to confirm earlier GWAS findings on smoking and genes, and to...
More infoResearchers Uncover the Neurobiological Basis For Risk Aversion as We Age
Researchers Uncover the Neurobiological Basis For Risk Aversion as We Age December 13, 2016 New research out of NYU’s Institute for the Interdisciplinary Study of Decision Making (NYU IISDM) shows how age itself is not the determining factor in...
More infoPropranolol and Loss Aversion
NEUROSCIENCE Propranolol and Loss Aversion ABSTRACT Previous work has suggested that arousal responses to gain and loss outcomes are related to loss aversion in participants’ choices. Though these previous data are correlational, they suggest a...
More infoSuboptimal decision criteria are predicted by subjectively weighted probabilities and rewards
NEUROSCIENCE Suboptimal decision criteria are predicted by subjectively weighted probabilities and rewards ABSTRACT Subjects performed a visual detection task with varied probability of target occurrence and rewards. To maximize monetary gain...
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More infoThe HUMAN Project at the 39th MCC Annual 3rd Avenue Community Benefit Festival
The HUMAN Project at the 39th MCC Annual 3rd Avenue Community Benefit Festival The HUMAN Project team held a booth on Sunday, September 11th from 10AM to 6PM at the 39th MCC Annual Third Avenue Community Benefit Festival. The festival ran...
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More infoNYU ISDM TEST
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More infoWinter is coming: detecting and exploiting period changes in probability
NEUROSCIENCE Winter is coming: detecting and exploiting period changes in probability ABSTRACT Summer and winter, day and night: periodic change is abundant in the natural environment. We examine whether people can detect and exploit period...
More infoEffects of brain lesions on perceptual confidence
NEUROSCIENCE Effects of brain lesions on perceptual confidence ABSTRACT Insight in decision-making refers to the accurate appraisal of one’s skills and capabilities. The neural basis of insight is poorly understood. In this study we found that...
More infoNeural dynamics of decision confidence
NEUROSCIENCE Neural dynamics of decision confidence ABSTRACT Previous studies in non-human primates have revealed neural activity in the parietal and prefrontal cortex that correlates with the animal’s confidence after a decision has been made...
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