NEUROSCIENCE Goods & Actions, Model-based and Model-free ABSTRACT Two parallel lines of research have begun to identify the neural correlations and mechanisms underlying decision-making and learning. One line has focused on the distinction...
More infoTesting the DDM: A Behavioral Experiment to Measure Evidence Accumulation During Decision Making
ECONOMICS Testing the DDM: A Behavioral Experiment to Measure Evidence Accumulation During Decision MakingAUTHORS: Stefan F. Bucher and Paul W. Glimcher OBJECTIVE Drift-diffusion models (DDM) have had empirical success in fitting choice and...
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More infoUsing Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications
NEUROSCIENCE Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications ABSTRACT This paper introduces the method of single-neuron recording in humans to marketing and consumer...
More infoDr. Kenway Louie is a guest on WPR’s Joy Cardin Show
Dr. Kenway Louie is a guest on WPR’s Joy Cardin Show Dr. Kenway Louie, Ph.D., Research Assistant Professor of Neural Science at NYU’s Center for Neural Science (CNS), was interviewed by Wisconsin Public Radio (an NPR affiliate) on the Joy Cardin...
More infoThe Measurement of Subjective Value and Its Relation to Contingent Valuation and Environmental Public Goods
NEUROSCIENCE The Measurement of Subjective Value and Its Relation to Contingent Valuation and Environmental Public Goods AUTHORS: ABSTRACT Environmental public goods—including national parks, clean air/water, and ecosystem services—provide...
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NEUROSCIENCE Insight and addiction ABSTRACT Previous studies have suggested impairments in insight in neuropsychiatric disorders. However it is often difficult to distill impairments in insight from other cognitive impairments. Together with...
More infoThe HUMAN Project at the 39th MCC Annual 3rd Avenue Community Benefit Festival
The HUMAN Project at the 39th MCC Annual 3rd Avenue Community Benefit Festival The HUMAN Project team held a booth on Sunday, September 11th from 10AM to 6PM at the 39th MCC Annual Third Avenue Community Benefit Festival. The festival ran...
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More infoSaving the masses: The impact of perceived efficacy on charitable giving to single vs. multiple beneficiaries
NEUROSCIENCE Saving the masses: The impact of perceived efficacy on charitable giving to single vs. multiple beneficiaries AUTHORS: Professor Vicki Morwitz and Professor Eesha Sharma ABSTRACT People are more generous toward...
More infoEconomic decision-making in Drosophila larvae
NEUROSCIENCE Economic decision-making in Drosophila larvae ABSTRACT The goal of this project is two-fold. First, we use tools from microeconomics to characterize the choices of wild type Drosophila larvae as they tradeoff goods (dark and food) in...
More infoStress and Gambling
NEUROSCIENCE Social Contagion ABSTRACT Decisions are often made around other people, even if the choices themselves don’t involve and are not about others. We know surprisingly little about the role of emotions in this particular kind of...
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