NEUROSCIENCE We’re In This Together: How Sellers, Social Values, and Relationship Norms Influence Consumer Payments in Pay-What-You-Want Contexts,” under revision for second review at Journal of Marketing. ABSTRACT We add to the prior research on...
More infoSuboptimal decision criteria are predicted by subjectively weighted probabilities and rewards
NEUROSCIENCE Suboptimal decision criteria are predicted by subjectively weighted probabilities and rewards ABSTRACT Subjects performed a visual detection task with varied probability of target occurrence and rewards. To maximize monetary gain...
More infoThe Measurement of Subjective Value and Its Relation to Contingent Valuation and Environmental Public Goods
NEUROSCIENCE The Measurement of Subjective Value and Its Relation to Contingent Valuation and Environmental Public Goods AUTHORS: ABSTRACT Environmental public goods—including national parks, clean air/water, and ecosystem services—provide...
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More infoCostly information sampling
NEUROSCIENCE Costly information sampling ABSTRACT Theories of optimal information sampling assert that the decision to gather information should take into account accrual costs: time, energy, and money. This project explored how effectively...
More infoChoice of saccade endpoint under risk
NEUROSCIENCE Choice of saccade endpoint under risk ABSTRACT We ask whether human observers choose saccade endpoints that maximize expected gain when there are explicit rewards associated with correctly detecting the target in a visual search...
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More infoUrban Attention
NEUROSCIENCE Urban Attention ABSTRACT The effects of external distractors on reaction time have been extremely well characterized in the lab. In this project, we aim to quantify the impact of distracting urban environments during an everyday...
More infoRisk preferences in New Yorkers’ everyday decisions. Correlation of risk preferences across different decision-making domains.
NEUROSCIENCE Risk preferences in New Yorkers’ everyday decisions. Correlation of risk preferences across different decision-making domains. ABSTRACT Most of the important decisions that we make in life are made under conditions of uncertainty...
More infoEffects of brain lesions on perceptual confidence
NEUROSCIENCE Effects of brain lesions on perceptual confidence ABSTRACT Insight in decision-making refers to the accurate appraisal of one’s skills and capabilities. The neural basis of insight is poorly understood. In this study we found that...
More infoCortical computations underlying decision-making
NEUROSCIENCE Cortical computations underlying decision-making ABSTRACT Relative value coding is governed by divisive normalization, a computational algorithm widely described in sensory cortices, suggesting a common cortical mechanism for...
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