NEUROSCIENCE Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications ABSTRACT This paper introduces the method of single-neuron recording in humans to marketing and consumer...
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More infoTesting the DDM: A Behavioral Experiment to Measure Evidence Accumulation During Decision Making
ECONOMICS Testing the DDM: A Behavioral Experiment to Measure Evidence Accumulation During Decision MakingAUTHORS: Stefan F. Bucher and Paul W. Glimcher OBJECTIVE Drift-diffusion models (DDM) have had empirical success in fitting choice and...
More infoMeasuring people’s internal models of motor error distribution
NEUROSCIENCE Measuring people’s internal models of motor error distribution ABSTRACT A good decision maker in perception and action (e.g. a good surgeon) needs to allow for the irreducible errors in her own movement. In simple reaching tasks, the...
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NEUROSCIENCE Information sampling behavior with explicit sampling costs AUTHORS: Laurence Maloney,Todd M. Gureckis, and Mordechai Juni. ABSTRACT The decision to gather information should take into account both the value of information...
More infoComputational Phenotypes of Decision Making in Heroin Addiction
NEUROSCIENCE Computational Phenotypes of Decision Making in Heroin Addiction AUTHORS: Anna B Konova, Silvia Lopez-Guzman, John Rotrosen, Stephen Ross and Paul W Glimcher. ABSTRACT Decision-making is strongly affected by drugs of abuse. The...
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Role of non-monetary incentives in decision making
NEUROSCIENCE Role of non-monetary incentives in decision making ABSTRACT People show age-related changes in decision-making. Therefore, we want to investigate the correlation between the brain structures and the generalized axiom of revealed...
More infoRetailer Pricing and Consumer Choice under Price Uncertainty
NEUROSCIENCE Retailer Pricing and Consumer Choice under Price Uncertainty ABSTRACT Based on the implicit assumption that consumers’ average price perceptions guide their retailer choice, previous research examined how different retailer pricing...
More infoEfficient coding in decision circuits
NEUROSCIENCE Efficient coding in decision circuits ABSTRACT A fundamental feature of neurobiological systems is adaptive coding, where neural activity reflects the recent history of information processing. Such adaptation is thought to be...
More infoCall for Posters from the Brain Imaging Center at the Icahn School of Medicine
Call for Posters from the Brain Imaging Center at the Icahn School of Medicine The Brain Imaging Center (BIC) at the Icahn School of Medicine at Mount Sinai will be hosting its 3rd Annual Symposium on Wednesday, October 19th and release...
More infoAn Analysis of Decision under Risk in Rats
NEUROSCIENCE An Analysis of Decision under Risk in Rats AUTHORS Christine Constantinople ABSTRACT In 1979, Daniel Kahneman and Amos Tversky published a ground-breaking paper titled ‘‘Prospect Theory: An Analysis of Decision under Risk,’’ which...
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