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Understanding the interaction between fear and choice behavior in psychiatric disorders
NEUROSCIENCE Understanding the interaction between fear and choice behavior in psychiatric disorders ABSTRACT Recent evidence suggests that the excessive formation of habits plays an important role in a number of psychiatric disorders, including...
More infoWe’re In This Together: How Sellers, Social Values, and Relationship Norms Influence Consumer Payments in Pay-What-You-Want Contexts,” under revision for second review at Journal of Marketing.
NEUROSCIENCE We’re In This Together: How Sellers, Social Values, and Relationship Norms Influence Consumer Payments in Pay-What-You-Want Contexts,” under revision for second review at Journal of Marketing. ABSTRACT We add to the prior research on...
More infoUrban Attention
NEUROSCIENCE Urban Attention ABSTRACT The effects of external distractors on reaction time have been extremely well characterized in the lab. In this project, we aim to quantify the impact of distracting urban environments during an everyday...
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Modeling and Measuring Costs of Learning
NEUROSCIENCE Modeling and Measuring Costs of Learning ABSTRACT Theoretical and experimental research is ongoing on models of imperfect perception and how it is impacted by the incentive to learn. The project provides new characterizations of the...
More infoStress and Gambling
NEUROSCIENCE Social Contagion ABSTRACT Decisions are often made around other people, even if the choices themselves don’t involve and are not about others. We know surprisingly little about the role of emotions in this particular kind of...
More infoUsing Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications
NEUROSCIENCE Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications ABSTRACT This paper introduces the method of single-neuron recording in humans to marketing and consumer...
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More infoThe neural coding of value information
NEUROSCIENCE The neural coding of value information ABSTRACT The neural coding of value information is critical to the decision process, guiding the choice between potential options and bridging the gap between sensation and action. We have...
More infoCortical computations underlying decision-making
NEUROSCIENCE Cortical computations underlying decision-making ABSTRACT Relative value coding is governed by divisive normalization, a computational algorithm widely described in sensory cortices, suggesting a common cortical mechanism for...
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