Researchers Uncover the Neurobiological Basis For Risk Aversion as We Age December 13, 2016 New research out of NYU’s Institute for the Interdisciplinary Study of Decision Making (NYU IISDM) shows how age itself is not the determining factor in...
More infoUsing Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications
NEUROSCIENCE Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications ABSTRACT This paper introduces the method of single-neuron recording in humans to marketing and consumer...
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NEUROSCIENCE Costly information sampling ABSTRACT Theories of optimal information sampling assert that the decision to gather information should take into account accrual costs: time, energy, and money. This project explored how effectively...
More infoWhen Desire is Stronger than Debt Aversion: Enticing Consumers with Interest-Free Deals
NEUROSCIENCE Social and Monetary Reward Learning in Schizophrenia ABSTRACT People with schizophrenia have severe social cognitive impairments including lack of engagement in social interactions. The goals of the project are to assess and compare...
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Goods & Actions, Model-based and Model-free
NEUROSCIENCE Goods & Actions, Model-based and Model-free ABSTRACT Two parallel lines of research have begun to identify the neural correlations and mechanisms underlying decision-making and learning. One line has focused on the distinction...
More infoThinking Like A Trader
NEUROSCIENCE Thinking Like A Trader ABSTRACT We know surprisingly little about the role of emotions in decision-making, and nearly nothing about how we can change those emotions, and thereby our choices. In a series of studies, we asked...
More infoThree Exciting Papers Published by ISDM Prof. Jay van Bavel
Three Exciting Papers Published by ISDM Prof. Jay van Bavel May 10, 2017 Congratulations to Professor Jay van Bavel, who collaborated in three papers that have recently been published. For the paper, Decoding “us” and “them”: Neural...
More infoInformation sampling behavior with explicit sampling costs
NEUROSCIENCE Information sampling behavior with explicit sampling costs AUTHORS: Laurence Maloney,Todd M. Gureckis, and Mordechai Juni. ABSTRACT The decision to gather information should take into account both the value of information...
More infoAn Analysis of Decision under Risk in Rats
NEUROSCIENCE An Analysis of Decision under Risk in Rats AUTHORS Christine Constantinople ABSTRACT In 1979, Daniel Kahneman and Amos Tversky published a ground-breaking paper titled ‘‘Prospect Theory: An Analysis of Decision under Risk,’’ which...
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NYU ISDM TEST
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