NEUROSCIENCE Retailer Pricing and Consumer Choice under Price Uncertainty ABSTRACT Based on the implicit assumption that consumers’ average price perceptions guide their retailer choice, previous research examined how different retailer pricing...
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NEUROSCIENCE Thinking About Thinking and Its Cognitive Limits AUTHORS: Adam Brandenburger and Xiaomin Li ABSTRACT Evidence shows that when engaged in game-playing tasks, individuals think about what other individuals are thinking. Presumably...
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NEUROSCIENCE Neuroanatomy accounts for age-related changes in risk preferences AUTHORS: Paul Glimcher, Michael A. Grubb, Agnieszka Tymula, Sharon Gilaie-Dotanand Ifat Levy ABSTRACT Many decisions involve uncertainty, or...
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NEUROSCIENCE Choice-theoretic foundations of the divisive normalization model AUTHORS: Kai Steverson, Adam Brandenburger, and Paul Glimcher ABSTRACT In “Choice-theoretic foundations of the divisive normalization model” (just published in...
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More infoTesting the DDM: A Behavioral Experiment to Measure Evidence Accumulation During Decision Making
ECONOMICS Testing the DDM: A Behavioral Experiment to Measure Evidence Accumulation During Decision MakingAUTHORS: Stefan F. Bucher and Paul W. Glimcher OBJECTIVE Drift-diffusion models (DDM) have had empirical success in fitting choice and...
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More infoUnderstanding the interaction between fear and choice behavior in psychiatric disorders
NEUROSCIENCE Understanding the interaction between fear and choice behavior in psychiatric disorders ABSTRACT Recent evidence suggests that the excessive formation of habits plays an important role in a number of psychiatric disorders, including...
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