NEUROSCIENCE An Analysis of Decision under Risk in Rats AUTHORS Christine Constantinople ABSTRACT In 1979, Daniel Kahneman and Amos Tversky published a ground-breaking paper titled ‘‘Prospect Theory: An Analysis of Decision under Risk,’’ which...
More infoSuboptimal Criterion Learning in Static and Dynamic Environments
NEUROSCIENCE Suboptimal Criterion Learning in Static and Dynamic Environments AUTHORS: LElyse H. Norton, Stephen M. Fleming, Nathaniel D. Daw, and Michael S. Landy ABSTRACT Humans often make decisions based on uncertain...
More infoSaving the masses: The impact of perceived efficacy on charitable giving to single vs. multiple beneficiaries
NEUROSCIENCE Saving the masses: The impact of perceived efficacy on charitable giving to single vs. multiple beneficiaries AUTHORS: Professor Vicki Morwitz and Professor Eesha Sharma ABSTRACT People are more generous toward...
More infoAcute Stress and Reinforcement Learning
NEUROSCIENCE Acute Stress and Reinforcement Learning ABSTRACT The physiological response evoked by short-lived stressful events, referred to as acute stress, impacts human decision-making. Past studies assume that stress causes people to fall...
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More infoUsing Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications
NEUROSCIENCE Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications ABSTRACT This paper introduces the method of single-neuron recording in humans to marketing and consumer...
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More infoThe effects of stress on aversive and appetitive conditioning and reversal
NEUROSCIENCE The effects of stress on aversive and appetitive conditioning and reversal ABSTRACT In this line of studies, we are examining how acute stress influences the way in which participants learn to assign aversive or appetitive value to...
More infoEmotion and decision making under uncertainty
NEUROSCIENCE Emotion and decision making under uncertainty ABSTRACT Different forms and degrees of uncertainty, such as risk (known probabilities) and ambiguity (unknown probabilities), create quantitatively different signals about choice...
More infoThe price of success
NEUROSCIENCE The price of success ABSTRACT How much should you pay for a better chance at success? For this project, we approached individuals in a city park and had them play a novel lottery using a small set of black and white marbles in an...
More infoResearchers Uncover the Neurobiological Basis For Risk Aversion as We Age
Researchers Uncover the Neurobiological Basis For Risk Aversion as We Age December 13, 2016 New research out of NYU’s Institute for the Interdisciplinary Study of Decision Making (NYU IISDM) shows how age itself is not the determining factor in...
More infoInsight and addiction
NEUROSCIENCE Insight and addiction ABSTRACT Previous studies have suggested impairments in insight in neuropsychiatric disorders. However it is often difficult to distill impairments in insight from other cognitive impairments. Together with...
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