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More infoAn Analysis of Decision under Risk in Rats
NEUROSCIENCE An Analysis of Decision under Risk in Rats AUTHORS Christine Constantinople ABSTRACT In 1979, Daniel Kahneman and Amos Tversky published a ground-breaking paper titled ‘‘Prospect Theory: An Analysis of Decision under Risk,’’ which...
More infoUsing Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications
NEUROSCIENCE Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications ABSTRACT This paper introduces the method of single-neuron recording in humans to marketing and consumer...
More infoThinking About Thinking and Its Cognitive Limits
NEUROSCIENCE Thinking About Thinking and Its Cognitive Limits AUTHORS: Adam Brandenburger and Xiaomin Li ABSTRACT Evidence shows that when engaged in game-playing tasks, individuals think about what other individuals are thinking. Presumably...
More infoNeural dynamics of decision confidence
NEUROSCIENCE Neural dynamics of decision confidence ABSTRACT Previous studies in non-human primates have revealed neural activity in the parietal and prefrontal cortex that correlates with the animal’s confidence after a decision has been made...
More infoGenes, Smoking, and Health
NEUROSCIENCE Genes, Smoking, and Health ABSTRACT Research on the impact of genes on smoking and through smoking on health. We are using the genomic Health and Retirement Survey both to confirm earlier GWAS findings on smoking and genes, and to...
More infoReference-dependence in intertemporal choice
NEUROSCIENCE Reference-dependence in intertemporal choice ABSTRACT In our current study, we measure emotional arousal while individuals make decisions between smaller, immediate monetary rewards and later, larger rewards. We find that both...
More infoA Bayesian model of insight
NEUROSCIENCE A Bayesian model of insight ABSTRACT We are building a computational model of insight. The core of this model permits actions to dissociate from intentions. Our model provides a Bayesian “definition” of insight as the probability...
More infoDr. Kenway Louie is a guest on WPR’s Joy Cardin Show
Dr. Kenway Louie is a guest on WPR’s Joy Cardin Show Dr. Kenway Louie, Ph.D., Research Assistant Professor of Neural Science at NYU’s Center for Neural Science (CNS), was interviewed by Wisconsin Public Radio (an NPR affiliate) on the Joy Cardin...
More infoISDM Researchers Discover Neuroscience Link Between Sports, Weather, and Gambling
NEUROSCIENCE ISDM Researchers Discover Neuroscience Link Between Sports, Weather, and Gambling AUTHORS: A. Ross Otto, Stephen M. Fleming and Paul W. Glimcher ABSTRACT The fact that your favorite sports team unexpectedly won yesterday won’t...
More infoWe’re In This Together: How Sellers, Social Values, and Relationship Norms Influence Consumer Payments in Pay-What-You-Want Contexts,” under revision for second review at Journal of Marketing.
NEUROSCIENCE We’re In This Together: How Sellers, Social Values, and Relationship Norms Influence Consumer Payments in Pay-What-You-Want Contexts,” under revision for second review at Journal of Marketing. ABSTRACT We add to the prior research on...
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