Three Exciting Papers Published by ISDM Prof. Jay van Bavel May 10, 2017 Congratulations to Professor Jay van Bavel, who collaborated in three papers that have recently been published. For the paper, Decoding “us” and “them”: Neural...
More infoNeuroeconomic Models for Choice Behaviour
NEUROSCIENCE Neuroeconomic Models for Choice Behaviour ABSTRACT My research explores models of economic choice behaviour that gain insight from the neural processes underlying decision. I attempt to draw connections between modelling at the level...
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More infoSaving the Masses: The Role of Perceived Efficacy in Charitable Giving
NEUROSCIENCE Saving the Masses: The Role of Perceived Efficacy in Charitable Giving ABSTRACT People tend to be more sympathetic and generous to single than to multiple beneficiaries. We identify one factor—perceived efficacy—that when increased...
More infoCortical computations underlying decision-making
NEUROSCIENCE Cortical computations underlying decision-making ABSTRACT Relative value coding is governed by divisive normalization, a computational algorithm widely described in sensory cortices, suggesting a common cortical mechanism for...
More infoSuboptimal decision criteria are predicted by subjectively weighted probabilities and rewards
NEUROSCIENCE Suboptimal decision criteria are predicted by subjectively weighted probabilities and rewards ABSTRACT Subjects performed a visual detection task with varied probability of target occurrence and rewards. To maximize monetary gain...
More infoThe effects of stress on aversive and appetitive conditioning and reversal
NEUROSCIENCE The effects of stress on aversive and appetitive conditioning and reversal ABSTRACT In this line of studies, we are examining how acute stress influences the way in which participants learn to assign aversive or appetitive value to...
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More infoRetailer Pricing and Consumer Choice under Price Uncertainty
NEUROSCIENCE Retailer Pricing and Consumer Choice under Price Uncertainty ABSTRACT Based on the implicit assumption that consumers’ average price perceptions guide their retailer choice, previous research examined how different retailer pricing...
More infoSaving the masses: The impact of perceived efficacy on charitable giving to single vs. multiple beneficiaries
NEUROSCIENCE Saving the masses: The impact of perceived efficacy on charitable giving to single vs. multiple beneficiaries AUTHORS: Professor Vicki Morwitz and Professor Eesha Sharma ABSTRACT People are more generous toward...
More infoNeuroanatomy accounts for age-related changes in risk preferences
NEUROSCIENCE Neuroanatomy accounts for age-related changes in risk preferences AUTHORS: Paul Glimcher, Michael A. Grubb, Agnieszka Tymula, Sharon Gilaie-Dotanand Ifat Levy ABSTRACT Many decisions involve uncertainty, or...
More infoCostly information sampling
NEUROSCIENCE Costly information sampling ABSTRACT Theories of optimal information sampling assert that the decision to gather information should take into account accrual costs: time, energy, and money. This project explored how effectively...
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