NEUROSCIENCE Dynamic estimation of task-relevant variance in movement under risk AUTHORS: Michael Landy, Julia Trommershäuser, Nathaniel Daw ABSTRACT Humans take into account their own movement variability as well as potential consequences...
More infoUsing Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications
NEUROSCIENCE Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications ABSTRACT This paper introduces the method of single-neuron recording in humans to marketing and consumer...
More infoRational Imprecision: Information Processing, Neural, and Choice-Rule Perspectives
NEUROSCIENCE Rational Imprecision: Information Processing, Neural, and Choice-Rule Perspectives AUTHORS: Kai Steverson, Adam Brandenburger, and Paul Glimcher ABSTRACT People make mistakes. A rationally imprecise decision...
More infoThe HUMAN Project at the 39th MCC Annual 3rd Avenue Community Benefit Festival
The HUMAN Project at the 39th MCC Annual 3rd Avenue Community Benefit Festival The HUMAN Project team held a booth on Sunday, September 11th from 10AM to 6PM at the 39th MCC Annual Third Avenue Community Benefit Festival. The festival ran...
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Foraging, serial decision making and the opportunity cost of time
NEUROSCIENCE Foraging, serial decision making and the opportunity cost of time ABSTRACT We have an ongoing series of studies that use a patch-foraging paradigm from ecology in order to investigate how individuals make serial (stop/search)...
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Geef mij maar Amsterdam
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NEUROSCIENCE Choice of saccade endpoint under risk ABSTRACT We ask whether human observers choose saccade endpoints that maximize expected gain when there are explicit rewards associated with correctly detecting the target in a visual search...
More infoRetailer Pricing and Consumer Choice under Price Uncertainty
NEUROSCIENCE Retailer Pricing and Consumer Choice under Price Uncertainty ABSTRACT Based on the implicit assumption that consumers’ average price perceptions guide their retailer choice, previous research examined how different retailer pricing...
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