NEUROSCIENCE Information sampling behavior with explicit sampling costs AUTHORS: Laurence Maloney,Todd M. Gureckis, and Mordechai Juni. ABSTRACT The decision to gather information should take into account both the value of information...
More infoNEUROSCIENCE Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications ABSTRACT This paper introduces the method of single-neuron recording in humans to marketing and consumer...
More infoNEUROSCIENCE Modeling and Measuring Costs of Learning ABSTRACT Theoretical and experimental research is ongoing on models of imperfect perception and how it is impacted by the incentive to learn. The project provides new characterizations of the...
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NEUROSCIENCE Social Contagion ABSTRACT Decisions are often made around other people, even if the choices themselves don’t involve and are not about others. We know surprisingly little about the role of emotions in this particular kind of...
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The HUMAN Project at the 39th MCC Annual 3rd Avenue Community Benefit Festival The HUMAN Project team held a booth on Sunday, September 11th from 10AM to 6PM at the 39th MCC Annual Third Avenue Community Benefit Festival. The festival ran...
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More infoNEUROSCIENCE Envisioning the Improbable: Judgment and Strategy in Heavy-Tailed Contexts ABSTRACT This multi-method research seeks to increase understanding of the judgment, behavior, and performance of individuals and organizations in...
More infoNEUROSCIENCE Criterion learning for perceptual decisions under uncertainty ABSTRACT Signal detection theory posits that observers set a fixed criterion in making a forced-choice decision based on noisy sensory information. How is that criterion...
More infoNEUROSCIENCE An Analysis of Decision under Risk in Rats AUTHORS Christine Constantinople ABSTRACT In 1979, Daniel Kahneman and Amos Tversky published a ground-breaking paper titled ‘‘Prospect Theory: An Analysis of Decision under Risk,’’ which...
More infoNEUROSCIENCE Measuring people’s internal models of motor error distribution ABSTRACT A good decision maker in perception and action (e.g. a good surgeon) needs to allow for the irreducible errors in her own movement. In simple reaching tasks, the...
More infoNEUROSCIENCE Emotion and decision making under uncertainty ABSTRACT Different forms and degrees of uncertainty, such as risk (known probabilities) and ambiguity (unknown probabilities), create quantitatively different signals about choice...
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