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Goods & Actions, Model-based and Model-free
NEUROSCIENCE Goods & Actions, Model-based and Model-free ABSTRACT Two parallel lines of research have begun to identify the neural correlations and mechanisms underlying decision-making and learning. One line has focused on the distinction...
More infoUsing Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications
NEUROSCIENCE Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications ABSTRACT This paper introduces the method of single-neuron recording in humans to marketing and consumer...
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More infoInsight and addiction
NEUROSCIENCE Insight and addiction ABSTRACT Previous studies have suggested impairments in insight in neuropsychiatric disorders. However it is often difficult to distill impairments in insight from other cognitive impairments. Together with...
More infoCortical computations underlying decision-making
NEUROSCIENCE Cortical computations underlying decision-making ABSTRACT Relative value coding is governed by divisive normalization, a computational algorithm widely described in sensory cortices, suggesting a common cortical mechanism for...
More infoA Bayesian model of insight
NEUROSCIENCE A Bayesian model of insight ABSTRACT We are building a computational model of insight. The core of this model permits actions to dissociate from intentions. Our model provides a Bayesian “definition” of insight as the probability...
More infoRational Imprecision: Information Processing, Neural, and Choice-Rule Perspectives
NEUROSCIENCE Rational Imprecision: Information Processing, Neural, and Choice-Rule Perspectives AUTHORS: Kai Steverson, Adam Brandenburger, and Paul Glimcher ABSTRACT People make mistakes. A rationally imprecise decision...
More infoWe’re In This Together: How Sellers, Social Values, and Relationship Norms Influence Consumer Payments in Pay-What-You-Want Contexts,” under revision for second review at Journal of Marketing.
NEUROSCIENCE We’re In This Together: How Sellers, Social Values, and Relationship Norms Influence Consumer Payments in Pay-What-You-Want Contexts,” under revision for second review at Journal of Marketing. ABSTRACT We add to the prior research on...
More infoISDM Researchers Discover Neuroscience Link Between Sports, Weather, and Gambling
NEUROSCIENCE ISDM Researchers Discover Neuroscience Link Between Sports, Weather, and Gambling AUTHORS: A. Ross Otto, Stephen M. Fleming and Paul W. Glimcher ABSTRACT The fact that your favorite sports team unexpectedly won yesterday won’t...
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More infoForaging, serial decision making and the opportunity cost of time
NEUROSCIENCE Foraging, serial decision making and the opportunity cost of time ABSTRACT We have an ongoing series of studies that use a patch-foraging paradigm from ecology in order to investigate how individuals make serial (stop/search)...
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