NEUROSCIENCE Interoception and Decision-Making ABSTRACT Studies on the roles of emotion in decision-making have highlighted a powerful role for emotions in influencing choices. The source of the individual differences in emotional responses, and...
More infoThe effects of stress on aversive and appetitive conditioning and reversal
NEUROSCIENCE The effects of stress on aversive and appetitive conditioning and reversal ABSTRACT In this line of studies, we are examining how acute stress influences the way in which participants learn to assign aversive or appetitive value to...
More infoDynamical analysis of value coding
NEUROSCIENCE Dynamical analysis of value coding ABSTRACT Information coding in the brain is often viewed in terms of equilibrium levels of activity, but neural circuits exhibit marked temporal dynamics during the decision process. Significant...
More infoWe’re In This Together: How Sellers, Social Values, and Relationship Norms Influence Consumer Payments in Pay-What-You-Want Contexts,” under revision for second review at Journal of Marketing.
NEUROSCIENCE We’re In This Together: How Sellers, Social Values, and Relationship Norms Influence Consumer Payments in Pay-What-You-Want Contexts,” under revision for second review at Journal of Marketing. ABSTRACT We add to the prior research on...
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More infoNeural dynamics of decision confidence
NEUROSCIENCE Neural dynamics of decision confidence ABSTRACT Previous studies in non-human primates have revealed neural activity in the parietal and prefrontal cortex that correlates with the animal’s confidence after a decision has been made...
More infoCortical computations underlying decision-making
NEUROSCIENCE Cortical computations underlying decision-making ABSTRACT Relative value coding is governed by divisive normalization, a computational algorithm widely described in sensory cortices, suggesting a common cortical mechanism for...
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It’s great to welcome my cabinet & staff to the mansion tonight and thank them for all their hard work this year.”
Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications
NEUROSCIENCE Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications ABSTRACT This paper introduces the method of single-neuron recording in humans to marketing and consumer...
More infoRole of non-monetary incentives in decision making
NEUROSCIENCE Role of non-monetary incentives in decision making ABSTRACT People show age-related changes in decision-making. Therefore, we want to investigate the correlation between the brain structures and the generalized axiom of revealed...
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