NEUROSCIENCE Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications ABSTRACT This paper introduces the method of single-neuron recording in humans to marketing and consumer...
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More infoTesting the DDM: A Behavioral Experiment to Measure Evidence Accumulation During Decision Making
ECONOMICS Testing the DDM: A Behavioral Experiment to Measure Evidence Accumulation During Decision MakingAUTHORS: Stefan F. Bucher and Paul W. Glimcher OBJECTIVE Drift-diffusion models (DDM) have had empirical success in fitting choice and...
More infoCognitive Control Mode Predicts Behavioral Expression of Model-Based Reinforcement-Learning
NEUROSCIENCE Cognitive Control Mode Predicts Behavioral Expression of Model-Based Reinforcement-Learning ABSTRACT A converging body of work suggests that cognitive control operates via two distinct operating modes – proactive control and reactive...
More infoUrban Attention
NEUROSCIENCE Urban Attention ABSTRACT The effects of external distractors on reaction time have been extremely well characterized in the lab. In this project, we aim to quantify the impact of distracting urban environments during an everyday...
More infoChoice of saccade endpoint under risk
NEUROSCIENCE Choice of saccade endpoint under risk ABSTRACT We ask whether human observers choose saccade endpoints that maximize expected gain when there are explicit rewards associated with correctly detecting the target in a visual search...
More infoEfficient coding in decision circuits
NEUROSCIENCE Efficient coding in decision circuits ABSTRACT A fundamental feature of neurobiological systems is adaptive coding, where neural activity reflects the recent history of information processing. Such adaptation is thought to be...
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More infoThree Exciting Papers Published by ISDM Prof. Jay van Bavel
Three Exciting Papers Published by ISDM Prof. Jay van Bavel May 10, 2017 Congratulations to Professor Jay van Bavel, who collaborated in three papers that have recently been published. For the paper, Decoding “us” and “them”: Neural...
More infoInterrupting counterfactual representations in the lateral frontal pole
NEUROSCIENCE Interrupting counterfactual representations in the lateral frontal pole ABSTRACT I am collaborating with researchers at Oxford University who have discovered that the lateral frontal pole displays a unique connectivity profile in...
More infoThe bounded log-odds model of frequency and probability distortion
NEUROSCIENCE The bounded log-odds model of frequency and probability distortion ABSTRACT People systematically distort probability and frequency information in decision-making and in many other perceptual, motor and cognitive tasks. We show that...
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