NEUROSCIENCE We’re In This Together: How Sellers, Social Values, and Relationship Norms Influence Consumer Payments in Pay-What-You-Want Contexts,” under revision for second review at Journal of Marketing. ABSTRACT We add to the prior research on...
More infoThree Exciting Papers Published by ISDM Prof. Jay van Bavel
Three Exciting Papers Published by ISDM Prof. Jay van Bavel May 10, 2017 Congratulations to Professor Jay van Bavel, who collaborated in three papers that have recently been published. For the paper, Decoding “us” and “them”: Neural...
More infoNew Research from NYU, Princeton and UCL Researchers Published in PLoS Computational Biology
New Research from NYU, Princeton and UCL Researchers Published in PLoS Computational Biology February 16, 2017 The decisions we make are only as good as the information we base those decisions off of, but a lot of that information comes to us via...
More infoDr. Kenway Louie is a guest on WPR’s Joy Cardin Show
Dr. Kenway Louie is a guest on WPR’s Joy Cardin Show Dr. Kenway Louie, Ph.D., Research Assistant Professor of Neural Science at NYU’s Center for Neural Science (CNS), was interviewed by Wisconsin Public Radio (an NPR affiliate) on the Joy Cardin...
More infoChoice-theoretic foundations of the divisive normalization model
NEUROSCIENCE Choice-theoretic foundations of the divisive normalization model AUTHORS: Kai Steverson, Adam Brandenburger, and Paul Glimcher ABSTRACT In “Choice-theoretic foundations of the divisive normalization model” (just published in...
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More infoThe bounded log-odds model of frequency and probability distortion
NEUROSCIENCE The bounded log-odds model of frequency and probability distortion ABSTRACT People systematically distort probability and frequency information in decision-making and in many other perceptual, motor and cognitive tasks. We show that...
More infoNeuroeconomic Models for Choice Behaviour
NEUROSCIENCE Neuroeconomic Models for Choice Behaviour ABSTRACT My research explores models of economic choice behaviour that gain insight from the neural processes underlying decision. I attempt to draw connections between modelling at the level...
More infoEvidence demonstrating working memory limitations in human decision-making
NEUROSCIENCE Evidence demonstrating working memory limitations in human decision-making ABSTRACT If you were asked to evaluate the lottery [0.8765 probability of $99.98 or 0.1235 probability of $53.46], you will likely “edit” the numbers by...
More infoThinking About Thinking and Its Cognitive Limits
NEUROSCIENCE Thinking About Thinking and Its Cognitive Limits AUTHORS: Adam Brandenburger and Xiaomin Li ABSTRACT Evidence shows that when engaged in game-playing tasks, individuals think about what other individuals are thinking. Presumably...
More infoCognitive Control Mode Predicts Behavioral Expression of Model-Based Reinforcement-Learning
NEUROSCIENCE Cognitive Control Mode Predicts Behavioral Expression of Model-Based Reinforcement-Learning ABSTRACT A converging body of work suggests that cognitive control operates via two distinct operating modes – proactive control and reactive...
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