NEUROSCIENCE Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications ABSTRACT This paper introduces the method of single-neuron recording in humans to marketing and consumer...
More infoVideo Post
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut...
More infoCostly information sampling
NEUROSCIENCE Costly information sampling ABSTRACT Theories of optimal information sampling assert that the decision to gather information should take into account accrual costs: time, energy, and money. This project explored how effectively...
More infoStandard Post
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut...
More infoNeuroanatomy accounts for age-related changes in risk preferences
NEUROSCIENCE Neuroanatomy accounts for age-related changes in risk preferences AUTHORS: Paul Glimcher, Michael A. Grubb, Agnieszka Tymula, Sharon Gilaie-Dotanand Ifat Levy ABSTRACT Many decisions involve uncertainty, or...
More infoLiving
Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit. Nemo enim ipsam.
More infoRisk preferences in New Yorkers’ everyday decisions. Correlation of risk preferences across different decision-making domains.
NEUROSCIENCE Risk preferences in New Yorkers’ everyday decisions. Correlation of risk preferences across different decision-making domains. ABSTRACT Most of the important decisions that we make in life are made under conditions of uncertainty...
More infoRational Imprecision: Information Processing, Neural, and Choice-Rule Perspectives
NEUROSCIENCE Rational Imprecision: Information Processing, Neural, and Choice-Rule Perspectives AUTHORS: Kai Steverson, Adam Brandenburger, and Paul Glimcher ABSTRACT People make mistakes. A rationally imprecise decision...
More infoThe neural coding of value information
NEUROSCIENCE The neural coding of value information ABSTRACT The neural coding of value information is critical to the decision process, guiding the choice between potential options and bridging the gap between sensation and action. We have...
More infoNYU ISDM TEST
Nemo enim ipsam voluptatem quia voluptas sit aspernatur odit aut.
More infoRestoring Justice: Punishing on behalf of another, but not for oneself
NEUROSCIENCE Restoring Justice: Punishing on behalf of another, but not for oneself ABSTRACT Classic social psychology and experimental economic studies argue that punishment is the ubiquitous response to violations of fairness norms. We...
More infoSuboptimal Criterion Learning in Static and Dynamic Environments
NEUROSCIENCE Suboptimal Criterion Learning in Static and Dynamic Environments AUTHORS: LElyse H. Norton, Stephen M. Fleming, Nathaniel D. Daw, and Michael S. Landy ABSTRACT Humans often make decisions based on uncertain...
More info