NEUROSCIENCE Saving the masses: The impact of perceived efficacy on charitable giving to single vs. multiple beneficiaries AUTHORS: Professor Vicki Morwitz and Professor Eesha Sharma ABSTRACT People are more generous toward...
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NEUROSCIENCE Information sampling behavior with explicit sampling costs AUTHORS: Laurence Maloney,Todd M. Gureckis, and Mordechai Juni. ABSTRACT The decision to gather information should take into account both the value of information...
More infoUsing Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications
NEUROSCIENCE Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications ABSTRACT This paper introduces the method of single-neuron recording in humans to marketing and consumer...
More infoLearning the probability of success in a simple motor task from sequences of success and failure
NEUROSCIENCE Learning the probability of success in a simple motor task from sequences of success and failure ABSTRACT Successful decision making depends on accurate knowledge of probabilities of outcomes: should I really try to climb that sheer...
More infoDecision Making under Stress: acute stress influences how we learn to trust others
NEUROSCIENCE Decision Making under Stress: acute stress influences how we learn to trust others ABSTRACT Stress—a ubiquitous part of everyday life—can affect our daily decisions. We explore how acute stress changes choice behavior in a trust...
More infoEvidence demonstrating working memory limitations in human decision-making
NEUROSCIENCE Evidence demonstrating working memory limitations in human decision-making ABSTRACT If you were asked to evaluate the lottery [0.8765 probability of $99.98 or 0.1235 probability of $53.46], you will likely “edit” the numbers by...
More infoComputational Phenotypes of Decision Making in Heroin Addiction
NEUROSCIENCE Computational Phenotypes of Decision Making in Heroin Addiction AUTHORS: Anna B Konova, Silvia Lopez-Guzman, John Rotrosen, Stephen Ross and Paul W Glimcher. ABSTRACT Decision-making is strongly affected by drugs of abuse. The...
More infoThe MINY Van Project
NEUROSCIENCE The MINY Van Project ABSTRACT Research on household financial decisions using a newly-constituted Vanguard Research Institute Panel. The project models and measures wealth accumulation, asset holding, health, long term care, and...
More infoUrban Attention
NEUROSCIENCE Urban Attention ABSTRACT The effects of external distractors on reaction time have been extremely well characterized in the lab. In this project, we aim to quantify the impact of distracting urban environments during an everyday...
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More infoMeasuring people’s internal model of motor error distribution
NEUROSCIENCE Measuring people’s internal model of motor error distribution ABSTRACT A good decision maker in perception and action (e.g. a good surgeon, a good basketball player) needs to compensate for the irreducible errors in her own movement...
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