NEUROSCIENCE Interoception and Decision-Making ABSTRACT Studies on the roles of emotion in decision-making have highlighted a powerful role for emotions in influencing choices. The source of the individual differences in emotional responses, and...
More infoThinking Like A Trader
NEUROSCIENCE Thinking Like A Trader ABSTRACT We know surprisingly little about the role of emotions in decision-making, and nearly nothing about how we can change those emotions, and thereby our choices. In a series of studies, we asked...
More infoUsing Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications
NEUROSCIENCE Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications ABSTRACT This paper introduces the method of single-neuron recording in humans to marketing and consumer...
More infoChoice of saccade endpoint under risk
NEUROSCIENCE Choice of saccade endpoint under risk ABSTRACT We ask whether human observers choose saccade endpoints that maximize expected gain when there are explicit rewards associated with correctly detecting the target in a visual search...
More infoEffects of brain lesions on perceptual confidence
NEUROSCIENCE Effects of brain lesions on perceptual confidence ABSTRACT Insight in decision-making refers to the accurate appraisal of one’s skills and capabilities. The neural basis of insight is poorly understood. In this study we found that...
More infoRetailer Pricing and Consumer Choice under Price Uncertainty
NEUROSCIENCE Retailer Pricing and Consumer Choice under Price Uncertainty ABSTRACT Based on the implicit assumption that consumers’ average price perceptions guide their retailer choice, previous research examined how different retailer pricing...
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More infoThe bounded log-odds model of frequency and probability distortion
NEUROSCIENCE The bounded log-odds model of frequency and probability distortion ABSTRACT People systematically distort probability and frequency information in decision-making and in many other perceptual, motor and cognitive tasks. We show that...
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More infoNew Research from NYU, Princeton and UCL Researchers Published in PLoS Computational Biology
New Research from NYU, Princeton and UCL Researchers Published in PLoS Computational Biology February 16, 2017 The decisions we make are only as good as the information we base those decisions off of, but a lot of that information comes to us via...
More infoUrban Attention
NEUROSCIENCE Urban Attention ABSTRACT The effects of external distractors on reaction time have been extremely well characterized in the lab. In this project, we aim to quantify the impact of distracting urban environments during an everyday...
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