NEUROSCIENCE Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications ABSTRACT This paper introduces the method of single-neuron recording in humans to marketing and consumer...
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Calling All Grad Students! Attention Graduate students and faculty at the start of your careers: Looking for a summer program or to expand your horizons? There will be a 2nd Summer Institute in Social-Science Genomics based in Santa Barbara...
More infoComputational Phenotypes of Decision Making in Heroin Addiction
NEUROSCIENCE Computational Phenotypes of Decision Making in Heroin Addiction AUTHORS: Anna B Konova, Silvia Lopez-Guzman, John Rotrosen, Stephen Ross and Paul W Glimcher. ABSTRACT Decision-making is strongly affected by drugs of abuse. The...
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Explore the adventures awaiting for you in the City’s Parks
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Interested in what makes people tick? Or do you want to work in a vibrant educational environment where no matter what you do you are sure to learn new things? ISDM is working to understand the roots of human behavior and decision making and...
More infoThe Measurement of Subjective Value and Its Relation to Contingent Valuation and Environmental Public Goods
NEUROSCIENCE The Measurement of Subjective Value and Its Relation to Contingent Valuation and Environmental Public Goods AUTHORS: ABSTRACT Environmental public goods—including national parks, clean air/water, and ecosystem services—provide...
More infoChoice-theoretic foundations of the divisive normalization model
NEUROSCIENCE Choice-theoretic foundations of the divisive normalization model AUTHORS: Kai Steverson, Adam Brandenburger, and Paul Glimcher ABSTRACT In “Choice-theoretic foundations of the divisive normalization model” (just published in...
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