NEUROSCIENCE We’re In This Together: How Sellers, Social Values, and Relationship Norms Influence Consumer Payments in Pay-What-You-Want Contexts,” under revision for second review at Journal of Marketing. ABSTRACT We add to the prior research on...
More infoResearchers Uncover the Neurobiological Basis For Risk Aversion as We Age
Researchers Uncover the Neurobiological Basis For Risk Aversion as We Age December 13, 2016 New research out of NYU’s Institute for the Interdisciplinary Study of Decision Making (NYU IISDM) shows how age itself is not the determining factor in...
More infoEconomic decision-making in Drosophila larvae
NEUROSCIENCE Economic decision-making in Drosophila larvae ABSTRACT The goal of this project is two-fold. First, we use tools from microeconomics to characterize the choices of wild type Drosophila larvae as they tradeoff goods (dark and food) in...
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Interested in what makes people tick? Or do you want to work in a vibrant educational environment where no matter what you do you are sure to learn new things? ISDM is working to understand the roots of human behavior and decision making and...
More infoISDM Researchers Discover Neuroscience Link Between Sports, Weather, and Gambling
NEUROSCIENCE ISDM Researchers Discover Neuroscience Link Between Sports, Weather, and Gambling AUTHORS: A. Ross Otto, Stephen M. Fleming and Paul W. Glimcher ABSTRACT The fact that your favorite sports team unexpectedly won yesterday won’t...
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More infoEmotion and decision making under uncertainty
NEUROSCIENCE Emotion and decision making under uncertainty ABSTRACT Different forms and degrees of uncertainty, such as risk (known probabilities) and ambiguity (unknown probabilities), create quantitatively different signals about choice...
More infoSaving the masses: The impact of perceived efficacy on charitable giving to single vs. multiple beneficiaries
NEUROSCIENCE Saving the masses: The impact of perceived efficacy on charitable giving to single vs. multiple beneficiaries AUTHORS: Professor Vicki Morwitz and Professor Eesha Sharma ABSTRACT People are more generous toward...
More infoNeural bases of self-control and adaptive behavior
NEUROSCIENCE Neural bases of self-control and adaptive behavior ABSTRACT Influential research suggests that exercising self-control depletes a limited cognitive resource, of unclear identity. But a slack in performance needs not invoke resource...
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Thinking Like A Trader
NEUROSCIENCE Thinking Like A Trader ABSTRACT We know surprisingly little about the role of emotions in decision-making, and nearly nothing about how we can change those emotions, and thereby our choices. In a series of studies, we asked...
More infoCognitive Control Mode Predicts Behavioral Expression of Model-Based Reinforcement-Learning
NEUROSCIENCE Cognitive Control Mode Predicts Behavioral Expression of Model-Based Reinforcement-Learning ABSTRACT A converging body of work suggests that cognitive control operates via two distinct operating modes – proactive control and reactive...
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