Choice-theoretic foundations of the divisive normalization model
NEUROSCIENCE Choice-theoretic foundations of the divisive normalization model AUTHORS: Kai Steverson, Adam Brandenburger, and Paul Glimcher...
Read moreAn Analysis of Decision under Risk in Rats
NEUROSCIENCE An Analysis of Decision under Risk in Rats AUTHORS Christine Constantinople ABSTRACT In 1979, Daniel Kahneman and Amos Tversky...
Read moreUsing Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications
NEUROSCIENCE Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications...
Read moreRetailer Pricing and Consumer Choice under Price Uncertainty
NEUROSCIENCE Retailer Pricing and Consumer Choice under Price Uncertainty ABSTRACT Based on the implicit assumption that consumers’ average price...
Read moreWe’re In This Together: How Sellers, Social Values, and Relationship Norms Influence Consumer Payments in Pay-What-You-Want Contexts,” under revision for second review at Journal of Marketing.
NEUROSCIENCE We’re In This Together: How Sellers, Social Values, and Relationship Norms Influence Consumer Payments in Pay-What-You-Want...
Read moreSaving the Masses: The Role of Perceived Efficacy in Charitable Giving
NEUROSCIENCE Saving the Masses: The Role of Perceived Efficacy in Charitable Giving ABSTRACT People tend to be more sympathetic and generous to...
Read moreAcute Stress and Reinforcement Learning
NEUROSCIENCE Acute Stress and Reinforcement Learning ABSTRACT The physiological response evoked by short-lived stressful events, referred to as...
Read moreCognitive Control Mode Predicts Behavioral Expression of Model-Based Reinforcement-Learning
NEUROSCIENCE Cognitive Control Mode Predicts Behavioral Expression of Model-Based Reinforcement-Learning ABSTRACT A converging body of work...
Read moreRisk preferences in New Yorkers’ everyday decisions. Correlation of risk preferences across different decision-making domains.
NEUROSCIENCE Risk preferences in New Yorkers’ everyday decisions. Correlation of risk preferences across different decision-making domains...
Read moreReference-dependence in intertemporal choice
NEUROSCIENCE Reference-dependence in intertemporal choice ABSTRACT In our current study, we measure emotional arousal while individuals make...
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