NEUROSCIENCE Thinking Like A Trader ABSTRACT We know surprisingly little about the role of emotions in decision-making, and nearly nothing about how we can change those emotions, and thereby our choices. In a series of studies, we asked...
More infoThe bounded log-odds model of frequency and probability distortion
NEUROSCIENCE The bounded log-odds model of frequency and probability distortion ABSTRACT People systematically distort probability and frequency information in decision-making and in many other perceptual, motor and cognitive tasks. We show that...
More infoAn Analysis of Decision under Risk in Rats
NEUROSCIENCE An Analysis of Decision under Risk in Rats AUTHORS Christine Constantinople ABSTRACT In 1979, Daniel Kahneman and Amos Tversky published a ground-breaking paper titled ‘‘Prospect Theory: An Analysis of Decision under Risk,’’ which...
More infoReference-dependence in intertemporal choice
NEUROSCIENCE Reference-dependence in intertemporal choice ABSTRACT In our current study, we measure emotional arousal while individuals make decisions between smaller, immediate monetary rewards and later, larger rewards. We find that both...
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More infoRole of non-monetary incentives in decision making
NEUROSCIENCE Role of non-monetary incentives in decision making ABSTRACT People show age-related changes in decision-making. Therefore, we want to investigate the correlation between the brain structures and the generalized axiom of revealed...
More infoUrban Attention
NEUROSCIENCE Urban Attention ABSTRACT The effects of external distractors on reaction time have been extremely well characterized in the lab. In this project, we aim to quantify the impact of distracting urban environments during an everyday...
More infoWe’re In This Together: How Sellers, Social Values, and Relationship Norms Influence Consumer Payments in Pay-What-You-Want Contexts,” under revision for second review at Journal of Marketing.
NEUROSCIENCE We’re In This Together: How Sellers, Social Values, and Relationship Norms Influence Consumer Payments in Pay-What-You-Want Contexts,” under revision for second review at Journal of Marketing. ABSTRACT We add to the prior research on...
More infoCalling All Grad Students!
Calling All Grad Students! Attention Graduate students and faculty at the start of your careers: Looking for a summer program or to expand your horizons? There will be a 2nd Summer Institute in Social-Science Genomics based in Santa Barbara...
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More infoUsing Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications
NEUROSCIENCE Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications ABSTRACT This paper introduces the method of single-neuron recording in humans to marketing and consumer...
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