NEUROSCIENCE Decision Making under Stress: acute stress influences how we learn to trust others ABSTRACT Stress—a ubiquitous part of everyday life—can affect our daily decisions. We explore how acute stress changes choice behavior in a trust...
More infoUsing Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications
NEUROSCIENCE Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications ABSTRACT This paper introduces the method of single-neuron recording in humans to marketing and consumer...
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More infoRisk preferences in New Yorkers’ everyday decisions. Correlation of risk preferences across different decision-making domains.
NEUROSCIENCE Risk preferences in New Yorkers’ everyday decisions. Correlation of risk preferences across different decision-making domains. ABSTRACT Most of the important decisions that we make in life are made under conditions of uncertainty...
More infoSaving the masses: The impact of perceived efficacy on charitable giving to single vs. multiple beneficiaries
NEUROSCIENCE Saving the masses: The impact of perceived efficacy on charitable giving to single vs. multiple beneficiaries AUTHORS: Professor Vicki Morwitz and Professor Eesha Sharma ABSTRACT People are more generous toward...
More infoReference-dependence in intertemporal choice
NEUROSCIENCE Reference-dependence in intertemporal choice ABSTRACT In our current study, we measure emotional arousal while individuals make decisions between smaller, immediate monetary rewards and later, larger rewards. We find that both...
More infoGenes, Smoking, and Health
NEUROSCIENCE Genes, Smoking, and Health ABSTRACT Research on the impact of genes on smoking and through smoking on health. We are using the genomic Health and Retirement Survey both to confirm earlier GWAS findings on smoking and genes, and to...
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More infoMeasuring people’s internal models of motor error distribution
NEUROSCIENCE Measuring people’s internal models of motor error distribution ABSTRACT A good decision maker in perception and action (e.g. a good surgeon) needs to allow for the irreducible errors in her own movement. In simple reaching tasks, the...
More infoRestoring Justice: Punishing on behalf of another, but not for oneself
NEUROSCIENCE Restoring Justice: Punishing on behalf of another, but not for oneself ABSTRACT Classic social psychology and experimental economic studies argue that punishment is the ubiquitous response to violations of fairness norms. We...
More infoSuboptimal Criterion Learning in Static and Dynamic Environments
NEUROSCIENCE Suboptimal Criterion Learning in Static and Dynamic Environments AUTHORS: LElyse H. Norton, Stephen M. Fleming, Nathaniel D. Daw, and Michael S. Landy ABSTRACT Humans often make decisions based on uncertain...
More infoEmotion and decision making under uncertainty
NEUROSCIENCE Emotion and decision making under uncertainty ABSTRACT Different forms and degrees of uncertainty, such as risk (known probabilities) and ambiguity (unknown probabilities), create quantitatively different signals about choice...
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