NEUROSCIENCE Learning the probability of success in a simple motor task from sequences of success and failure ABSTRACT Successful decision making depends on accurate knowledge of probabilities of outcomes: should I really try to climb that sheer...
More infoRetailer Pricing and Consumer Choice under Price Uncertainty
NEUROSCIENCE Retailer Pricing and Consumer Choice under Price Uncertainty ABSTRACT Based on the implicit assumption that consumers’ average price perceptions guide their retailer choice, previous research examined how different retailer pricing...
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More infoRisk preferences in New Yorkers’ everyday decisions. Correlation of risk preferences across different decision-making domains.
NEUROSCIENCE Risk preferences in New Yorkers’ everyday decisions. Correlation of risk preferences across different decision-making domains. ABSTRACT Most of the important decisions that we make in life are made under conditions of uncertainty...
More infoSaving the masses: The impact of perceived efficacy on charitable giving to single vs. multiple beneficiaries
NEUROSCIENCE Saving the masses: The impact of perceived efficacy on charitable giving to single vs. multiple beneficiaries AUTHORS: Professor Vicki Morwitz and Professor Eesha Sharma ABSTRACT People are more generous toward...
More infoReference-dependence in intertemporal choice
NEUROSCIENCE Reference-dependence in intertemporal choice ABSTRACT In our current study, we measure emotional arousal while individuals make decisions between smaller, immediate monetary rewards and later, larger rewards. We find that both...
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More infoWinter is coming: detecting and exploiting period changes in probability
NEUROSCIENCE Winter is coming: detecting and exploiting period changes in probability ABSTRACT Summer and winter, day and night: periodic change is abundant in the natural environment. We examine whether people can detect and exploit period...
More infoCognitive Control Mode Predicts Behavioral Expression of Model-Based Reinforcement-Learning
NEUROSCIENCE Cognitive Control Mode Predicts Behavioral Expression of Model-Based Reinforcement-Learning ABSTRACT A converging body of work suggests that cognitive control operates via two distinct operating modes – proactive control and reactive...
More infoParkinson’s Disease and Risky Monetary Decision-Making
NEUROSCIENCE Parkinson’s Disease and Risky Monetary Decision-Making ABSTRACT Dopamine is intimately involved in decision-making, but its contributions to risky choice are incompletely understood. In Parkinson’s disease, there is a selective...
More infoMeasuring people’s internal model of motor error distribution
NEUROSCIENCE Measuring people’s internal model of motor error distribution ABSTRACT A good decision maker in perception and action (e.g. a good surgeon, a good basketball player) needs to compensate for the irreducible errors in her own movement...
More infoRole of non-monetary incentives in decision making
NEUROSCIENCE Role of non-monetary incentives in decision making ABSTRACT People show age-related changes in decision-making. Therefore, we want to investigate the correlation between the brain structures and the generalized axiom of revealed...
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