NEUROSCIENCE Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications ABSTRACT This paper introduces the method of single-neuron recording in humans to marketing and consumer...
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Explore the adventures awaiting for you in the City’s Parks
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NEUROSCIENCE Information sampling behavior with explicit sampling costs AUTHORS: Laurence Maloney,Todd M. Gureckis, and Mordechai Juni. ABSTRACT The decision to gather information should take into account both the value of information...
More infoRat Prefrontal Cortex Inactivations during Decision Making Are Explained by Bistable Attractor Dynamics
NEUROSCIENCE Rat Prefrontal Cortex Inactivations during Decision Making Are Explained by Bistable Attractor Dynamics AUTHORS: Alex T. Piet, Jeffrey C. Erlich, Charles D. Kopec, and Carlos D. Brody ABSTRACT Two-node attractor...
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NEUROSCIENCE Choice of saccade endpoint under risk ABSTRACT We ask whether human observers choose saccade endpoints that maximize expected gain when there are explicit rewards associated with correctly detecting the target in a visual search...
More infoThe HUMAN Project at the 39th MCC Annual 3rd Avenue Community Benefit Festival
The HUMAN Project at the 39th MCC Annual 3rd Avenue Community Benefit Festival The HUMAN Project team held a booth on Sunday, September 11th from 10AM to 6PM at the 39th MCC Annual Third Avenue Community Benefit Festival. The festival ran...
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NEUROSCIENCE Costly information sampling ABSTRACT Theories of optimal information sampling assert that the decision to gather information should take into account accrual costs: time, energy, and money. This project explored how effectively...
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NEUROSCIENCE The MINY Van Project ABSTRACT Research on household financial decisions using a newly-constituted Vanguard Research Institute Panel. The project models and measures wealth accumulation, asset holding, health, long term care, and...
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