NEUROSCIENCE Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications ABSTRACT This paper introduces the method of single-neuron recording in humans to marketing and consumer...
More infoWhen Desire is Stronger than Debt Aversion: Enticing Consumers with Interest-Free Deals
NEUROSCIENCE Social and Monetary Reward Learning in Schizophrenia ABSTRACT People with schizophrenia have severe social cognitive impairments including lack of engagement in social interactions. The goals of the project are to assess and compare...
More infoPupil dilation contributes to insight in decision-making
NEUROSCIENCE Pupil dilation contributes to insight in decision-making ABSTRACT Insight in decision-making refers to the accurate appraisal of one’s skills and capabilities. In this study we found that participants who had better insight...
More infoMeasuring people’s internal models of motor error distribution
NEUROSCIENCE Measuring people’s internal models of motor error distribution ABSTRACT A good decision maker in perception and action (e.g. a good surgeon) needs to allow for the irreducible errors in her own movement. In simple reaching tasks, the...
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New Research from NYU, Princeton and UCL Researchers Published in PLoS Computational Biology
New Research from NYU, Princeton and UCL Researchers Published in PLoS Computational Biology February 16, 2017 The decisions we make are only as good as the information we base those decisions off of, but a lot of that information comes to us via...
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More infoProjection Bias
NEUROSCIENCE Projection Bias ABSTRACT Projection bias is exemplified by the “shopping while hungry” phenomenon, in which people overbuy at the supermarket when they’re hungry, incorrectly anticipating the kinds and amount of food they’ll want...
More infoISDM Researchers Discover Neuroscience Link Between Sports, Weather, and Gambling
NEUROSCIENCE ISDM Researchers Discover Neuroscience Link Between Sports, Weather, and Gambling AUTHORS: A. Ross Otto, Stephen M. Fleming and Paul W. Glimcher ABSTRACT The fact that your favorite sports team unexpectedly won yesterday won’t...
More infoSaving the masses: The impact of perceived efficacy on charitable giving to single vs. multiple beneficiaries
NEUROSCIENCE Saving the masses: The impact of perceived efficacy on charitable giving to single vs. multiple beneficiaries AUTHORS: Professor Vicki Morwitz and Professor Eesha Sharma ABSTRACT People are more generous toward...
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