NEUROSCIENCE Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications ABSTRACT This paper introduces the method of single-neuron recording in humans to marketing and consumer...
More infoThe role of the Hippocampus in reinforcement learning
NEUROSCIENCE The role of the Hippocampus in reinforcement learning ABSTRACT The idea that there are parallel learning and decision-making systems in the brain is ubiquitous in neuroscience, where a division is often made between systems that...
More infoSaving the Masses: The Role of Perceived Efficacy in Charitable Giving
NEUROSCIENCE Saving the Masses: The Role of Perceived Efficacy in Charitable Giving ABSTRACT People tend to be more sympathetic and generous to single than to multiple beneficiaries. We identify one factor—perceived efficacy—that when increased...
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More infoRisk preferences in New Yorkers’ everyday decisions. Correlation of risk preferences across different decision-making domains.
NEUROSCIENCE Risk preferences in New Yorkers’ everyday decisions. Correlation of risk preferences across different decision-making domains. ABSTRACT Most of the important decisions that we make in life are made under conditions of uncertainty...
More infoInformation sampling behavior with explicit sampling costs
NEUROSCIENCE Information sampling behavior with explicit sampling costs AUTHORS: Laurence Maloney,Todd M. Gureckis, and Mordechai Juni. ABSTRACT The decision to gather information should take into account both the value of information...
More infoCriterion learning for perceptual decisions under uncertainty
NEUROSCIENCE Criterion learning for perceptual decisions under uncertainty ABSTRACT Signal detection theory posits that observers set a fixed criterion in making a forced-choice decision based on noisy sensory information. How is that criterion...
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Neural dynamics of decision confidence
NEUROSCIENCE Neural dynamics of decision confidence ABSTRACT Previous studies in non-human primates have revealed neural activity in the parietal and prefrontal cortex that correlates with the animal’s confidence after a decision has been made...
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More infoThe neural coding of value information
NEUROSCIENCE The neural coding of value information ABSTRACT The neural coding of value information is critical to the decision process, guiding the choice between potential options and bridging the gap between sensation and action. We have...
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