New Research from NYU, Princeton and UCL Researchers Published in PLoS Computational Biology February 16, 2017 The decisions we make are only as good as the information we base those decisions off of, but a lot of that information comes to us via...
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Neuroeconomic Models for Choice Behaviour
NEUROSCIENCE Neuroeconomic Models for Choice Behaviour ABSTRACT My research explores models of economic choice behaviour that gain insight from the neural processes underlying decision. I attempt to draw connections between modelling at the level...
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More infoUsing Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications
NEUROSCIENCE Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications ABSTRACT This paper introduces the method of single-neuron recording in humans to marketing and consumer...
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More infoInteroception and Decision-Making
NEUROSCIENCE Interoception and Decision-Making ABSTRACT Studies on the roles of emotion in decision-making have highlighted a powerful role for emotions in influencing choices. The source of the individual differences in emotional responses, and...
More infoEmotion and decision making under uncertainty
NEUROSCIENCE Emotion and decision making under uncertainty ABSTRACT Different forms and degrees of uncertainty, such as risk (known probabilities) and ambiguity (unknown probabilities), create quantitatively different signals about choice...
More infoWhen Desire is Stronger than Debt Aversion: Enticing Consumers with Interest-Free Deals
NEUROSCIENCE Social and Monetary Reward Learning in Schizophrenia ABSTRACT People with schizophrenia have severe social cognitive impairments including lack of engagement in social interactions. The goals of the project are to assess and compare...
More infoLearning the probability of success in a simple motor task from sequences of success and failure
NEUROSCIENCE Learning the probability of success in a simple motor task from sequences of success and failure ABSTRACT Successful decision making depends on accurate knowledge of probabilities of outcomes: should I really try to climb that sheer...
More infoGoods & Actions, Model-based and Model-free
NEUROSCIENCE Goods & Actions, Model-based and Model-free ABSTRACT Two parallel lines of research have begun to identify the neural correlations and mechanisms underlying decision-making and learning. One line has focused on the distinction...
More infoThinking About Thinking and Its Cognitive Limits
NEUROSCIENCE Thinking About Thinking and Its Cognitive Limits AUTHORS: Adam Brandenburger and Xiaomin Li ABSTRACT Evidence shows that when engaged in game-playing tasks, individuals think about what other individuals are thinking. Presumably...
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