NEUROSCIENCE The neural coding of value information ABSTRACT The neural coding of value information is critical to the decision process, guiding the choice between potential options and bridging the gap between sensation and action. We have...
More infoUsing Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications
NEUROSCIENCE Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications ABSTRACT This paper introduces the method of single-neuron recording in humans to marketing and consumer...
More infoSuboptimal Criterion Learning in Static and Dynamic Environments
NEUROSCIENCE Suboptimal Criterion Learning in Static and Dynamic Environments AUTHORS: LElyse H. Norton, Stephen M. Fleming, Nathaniel D. Daw, and Michael S. Landy ABSTRACT Humans often make decisions based on uncertain...
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More infoThinking Like A Trader
NEUROSCIENCE Thinking Like A Trader ABSTRACT We know surprisingly little about the role of emotions in decision-making, and nearly nothing about how we can change those emotions, and thereby our choices. In a series of studies, we asked...
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More infoDr. Kenway Louie is a guest on WPR’s Joy Cardin Show
Dr. Kenway Louie is a guest on WPR’s Joy Cardin Show Dr. Kenway Louie, Ph.D., Research Assistant Professor of Neural Science at NYU’s Center for Neural Science (CNS), was interviewed by Wisconsin Public Radio (an NPR affiliate) on the Joy Cardin...
More infoMeasuring people’s internal model of motor error distribution
NEUROSCIENCE Measuring people’s internal model of motor error distribution ABSTRACT A good decision maker in perception and action (e.g. a good surgeon, a good basketball player) needs to compensate for the irreducible errors in her own movement...
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Effects of brain lesions on perceptual confidence
NEUROSCIENCE Effects of brain lesions on perceptual confidence ABSTRACT Insight in decision-making refers to the accurate appraisal of one’s skills and capabilities. The neural basis of insight is poorly understood. In this study we found that...
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