NEUROSCIENCE Retailer Pricing and Consumer Choice under Price Uncertainty ABSTRACT Based on the implicit assumption that consumers’ average price perceptions guide their retailer choice, previous research examined how different retailer pricing...
More infoThe price of success
NEUROSCIENCE The price of success ABSTRACT How much should you pay for a better chance at success? For this project, we approached individuals in a city park and had them play a novel lottery using a small set of black and white marbles in an...
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More infoChoice of saccade endpoint under risk
NEUROSCIENCE Choice of saccade endpoint under risk ABSTRACT We ask whether human observers choose saccade endpoints that maximize expected gain when there are explicit rewards associated with correctly detecting the target in a visual search...
More infoDr. Kenway Louie is a guest on WPR’s Joy Cardin Show
Dr. Kenway Louie is a guest on WPR’s Joy Cardin Show Dr. Kenway Louie, Ph.D., Research Assistant Professor of Neural Science at NYU’s Center for Neural Science (CNS), was interviewed by Wisconsin Public Radio (an NPR affiliate) on the Joy Cardin...
More infoThe HUMAN Project at the 39th MCC Annual 3rd Avenue Community Benefit Festival
The HUMAN Project at the 39th MCC Annual 3rd Avenue Community Benefit Festival The HUMAN Project team held a booth on Sunday, September 11th from 10AM to 6PM at the 39th MCC Annual Third Avenue Community Benefit Festival. The festival ran...
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More infoUnderstanding the interaction between fear and choice behavior in psychiatric disorders
NEUROSCIENCE Understanding the interaction between fear and choice behavior in psychiatric disorders ABSTRACT Recent evidence suggests that the excessive formation of habits plays an important role in a number of psychiatric disorders, including...
More infoCognitive Control Mode Predicts Behavioral Expression of Model-Based Reinforcement-Learning
NEUROSCIENCE Cognitive Control Mode Predicts Behavioral Expression of Model-Based Reinforcement-Learning ABSTRACT A converging body of work suggests that cognitive control operates via two distinct operating modes – proactive control and reactive...
More infoModeling and Measuring Costs of Learning
NEUROSCIENCE Modeling and Measuring Costs of Learning ABSTRACT Theoretical and experimental research is ongoing on models of imperfect perception and how it is impacted by the incentive to learn. The project provides new characterizations of the...
More infoCortical computations underlying decision-making
NEUROSCIENCE Cortical computations underlying decision-making ABSTRACT Relative value coding is governed by divisive normalization, a computational algorithm widely described in sensory cortices, suggesting a common cortical mechanism for...
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