The HUMAN Project at the 39th MCC Annual 3rd Avenue Community Benefit Festival The HUMAN Project team held a booth on Sunday, September 11th from 10AM to 6PM at the 39th MCC Annual Third Avenue Community Benefit Festival. The festival ran...
More infoNEUROSCIENCE The Measurement of Subjective Value and Its Relation to Contingent Valuation and Environmental Public Goods AUTHORS: ABSTRACT Environmental public goods—including national parks, clean air/water, and ecosystem services—provide...
More infoNEUROSCIENCE Propranolol and Loss Aversion ABSTRACT Previous work has suggested that arousal responses to gain and loss outcomes are related to loss aversion in participants’ choices. Though these previous data are correlational, they suggest a...
More infoNEUROSCIENCE Retailer Pricing and Consumer Choice under Price Uncertainty ABSTRACT Based on the implicit assumption that consumers’ average price perceptions guide their retailer choice, previous research examined how different retailer pricing...
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More infoNEUROSCIENCE Learning the probability of success in a simple motor task from sequences of success and failure ABSTRACT Successful decision making depends on accurate knowledge of probabilities of outcomes: should I really try to climb that sheer...
More infoNEUROSCIENCE Thinking Like A Trader ABSTRACT We know surprisingly little about the role of emotions in decision-making, and nearly nothing about how we can change those emotions, and thereby our choices. In a series of studies, we asked...
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More infoNEUROSCIENCE Costly information sampling ABSTRACT Theories of optimal information sampling assert that the decision to gather information should take into account accrual costs: time, energy, and money. This project explored how effectively...
More infoNEUROSCIENCE We’re In This Together: How Sellers, Social Values, and Relationship Norms Influence Consumer Payments in Pay-What-You-Want Contexts,” under revision for second review at Journal of Marketing. ABSTRACT We add to the prior research on...
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