NEUROSCIENCE Learning the probability of success in a simple motor task from sequences of success and failure ABSTRACT Successful decision making depends on accurate knowledge of probabilities of outcomes: should I really try to climb that sheer...
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NEUROSCIENCE Interoception and Decision-Making ABSTRACT Studies on the roles of emotion in decision-making have highlighted a powerful role for emotions in influencing choices. The source of the individual differences in emotional responses, and...
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More infoReference-dependence in intertemporal choice
NEUROSCIENCE Reference-dependence in intertemporal choice ABSTRACT In our current study, we measure emotional arousal while individuals make decisions between smaller, immediate monetary rewards and later, larger rewards. We find that both...
More infoUsing Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications
NEUROSCIENCE Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications ABSTRACT This paper introduces the method of single-neuron recording in humans to marketing and consumer...
More infoThe bounded log-odds model of frequency and probability distortion
NEUROSCIENCE The bounded log-odds model of frequency and probability distortion ABSTRACT People systematically distort probability and frequency information in decision-making and in many other perceptual, motor and cognitive tasks. We show that...
More infoThe neural coding of value information
NEUROSCIENCE The neural coding of value information ABSTRACT The neural coding of value information is critical to the decision process, guiding the choice between potential options and bridging the gap between sensation and action. We have...
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More infoNeural dynamics of decision confidence
NEUROSCIENCE Neural dynamics of decision confidence ABSTRACT Previous studies in non-human primates have revealed neural activity in the parietal and prefrontal cortex that correlates with the animal’s confidence after a decision has been made...
More infoParkinson’s Disease and Risky Monetary Decision-Making
NEUROSCIENCE Parkinson’s Disease and Risky Monetary Decision-Making ABSTRACT Dopamine is intimately involved in decision-making, but its contributions to risky choice are incompletely understood. In Parkinson’s disease, there is a selective...
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