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The Measurement of Subjective Value and Its Relation to Contingent Valuation and Environmental Public Goods
NEUROSCIENCE The Measurement of Subjective Value and Its Relation to Contingent Valuation and Environmental Public Goods AUTHORS: ABSTRACT Environmental public goods—including national parks, clean air/water, and ecosystem services—provide...
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More infoWhen Desire is Stronger than Debt Aversion: Enticing Consumers with Interest-Free Deals
NEUROSCIENCE Social and Monetary Reward Learning in Schizophrenia ABSTRACT People with schizophrenia have severe social cognitive impairments including lack of engagement in social interactions. The goals of the project are to assess and compare...
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Interested in what makes people tick? Or do you want to work in a vibrant educational environment where no matter what you do you are sure to learn new things? ISDM is working to understand the roots of human behavior and decision making and...
More infoRetailer Pricing and Consumer Choice under Price Uncertainty
NEUROSCIENCE Retailer Pricing and Consumer Choice under Price Uncertainty ABSTRACT Based on the implicit assumption that consumers’ average price perceptions guide their retailer choice, previous research examined how different retailer pricing...
More infoISDM Researchers Discover Neuroscience Link Between Sports, Weather, and Gambling
NEUROSCIENCE ISDM Researchers Discover Neuroscience Link Between Sports, Weather, and Gambling AUTHORS: A. Ross Otto, Stephen M. Fleming and Paul W. Glimcher ABSTRACT The fact that your favorite sports team unexpectedly won yesterday won’t...
More infoThinking About Thinking and Its Cognitive Limits
NEUROSCIENCE Thinking About Thinking and Its Cognitive Limits AUTHORS: Adam Brandenburger and Xiaomin Li ABSTRACT Evidence shows that when engaged in game-playing tasks, individuals think about what other individuals are thinking. Presumably...
More infoNeural dynamics of decision confidence
NEUROSCIENCE Neural dynamics of decision confidence ABSTRACT Previous studies in non-human primates have revealed neural activity in the parietal and prefrontal cortex that correlates with the animal’s confidence after a decision has been made...
More infoNeuroanatomy accounts for age-related changes in risk preferences
NEUROSCIENCE Neuroanatomy accounts for age-related changes in risk preferences AUTHORS: Paul Glimcher, Michael A. Grubb, Agnieszka Tymula, Sharon Gilaie-Dotanand Ifat Levy ABSTRACT Many decisions involve uncertainty, or...
More infoGenes, Smoking, and Health
NEUROSCIENCE Genes, Smoking, and Health ABSTRACT Research on the impact of genes on smoking and through smoking on health. We are using the genomic Health and Retirement Survey both to confirm earlier GWAS findings on smoking and genes, and to...
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